Pontiflex Named AlwaysOn OnMedia 100 Winner

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Cost-Per-Lead (CPL) market leader selected as technology innovator in online advertising for 2009

We applaud their success in pushing the boundaries of innovation, creating market opportunities and transforming the industry even in the earlier stages of their businesses.

Pontiflex, the industry's first open and transparent cost-per-lead (CPL) market, today announced that it has been selected to the 2009 OnMedia 100 List. The OnMedia 100 Award is given to private, emerging technology companies in the advertising, publishing, marketing, branding and public relations spaces. Pontiflex was selected by the AlwaysOn editorial team based on demonstration of growth, market opportunity, quality of innovation and customer traction.

Pontiflex allows advertisers to pay only for qualified leads and not for clicks and impressions that might never convert. Through its flagship product Pontiflex AdLeads, advertisers can deploy transparent CPL campaigns, run direct response and display advertising on a CPL pricing model and buy brand-specific marketing leads from the entire market. In recent months, the number of advertisers using transparent CPL advertising to build community sites, newsletters and other engagement vehicles has grown sharply. Recent advertisers who have run campaigns with Pontiflex include the Barack Obama campaign, True North, Travel Nevada, IO USA, New Egg and Designer Linen Outlet.

"We are delighted to be selected for the OnMedia 100 list," said Zephrin Lasker, CEO & Co-founder of Pontiflex. "We look forward to continue being at the forefront of the shift in online advertising to performance based pricing models, and helping our clients generate guaranteed returns on their marketing dollars."

Pontiflex and the other OnMedia 100 winners will be recognized at the OnMedia 100 Conference at the Ritz Carlton, New York City, on February 2-4. This two-and-a-half day executive conference is co-presented by Forbes and will feature presentations and high-level debates from CEOs, journalists, industry experts, investors and publishing and advertising executives.
"The 2009 OnMedia 100 companies have demonstrated their tenacity even in the toughest economic conditions that the technology world has ever encountered," said Tony Perkins, founder and editor of AlwaysOn. "We applaud their success in pushing the boundaries of innovation, creating market opportunities and transforming the industry even in the earlier stages of their businesses."

The OnMedia 100 winners were selected from among hundreds of other technology companies nominated by investors, bankers, journalists and industry insiders. The AlwaysOn editorial team conducted a rigorous three-month selection process to finalize the 2009 list.
A full list of all the OnMedia 100 winners can be found on the AlwaysOn website at http://alwayson.goingon.com/permalink/post/30893

To learn more about how to increase your marketing ROI, please visit Pontiflex's CPL University, an educational micro-site full of free data and tools.

About AlwaysOn
ALWAYSON ignited the open-media revolution in early 2003 by being the first media brand to launch a global blog network. In 2004, ALWAYSON continued to lead the media industry in innovation by introducing a social network where members can connect and engage. ALWAYSON is also revolutionizing the media business by applying its open-media principles to its executive event series (STANFORD SUMMIT, ALWAYSON HOLLYWOOD, ALWAYSON MEDIA and GOINGGREEN) and quarterly print "blogozine" by empowering its members to post and share their ideas and meet each other online. As our loyal readers know, ALWAYSON is committed to the free-market, merit-driven approach to reporting and event programming. No other media brand has dared to create such open interaction with its readers and event participants.

About Pontiflex
Pontiflex is the first open and transparent cost per lead (CPL) market. Advertisers connect to interested consumers through Pontiflex and pay only for brand-specific marketing leads, not just clicks or impressions that might never convert. Pontiflex AdLeads offers publishers, advertisers and agencies a single point of connection for CPL media buying, management and optimization.

Pontiflex AdLeads offers publishers, advertisers and agencies a single point of connection for CPL media buying, management and optimization. Because Pontiflex AdLeads is open, advertisers and publishers can use manage all of their campaigns (even those not generated through Pontiflex) for no charge. Because Pontiflex AdLeads is transparent, advertisers can optimize campaigns by mapping leads to their sources and increase returns even further.

Advertisers use Pontiflex to generate marketing leads for their newsletters, direct marketing campaigns, member loyalty programs and vendor-specific sales efforts. Pontiflex is proudly backed by New Atlantic Ventures and Greenhill SAVP

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Joe Ciarallo

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