Buddy Media Named AlwaysOn OnMedia 100 Winner

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Company Selected as Technology Innovator in Online Advertising Service Providers for 2009 for Helping Companies Use Social Media to Engage Consumers.

Buddy Media, the leading media company for branded social applications or "app-vertisements," today announced that it has been selected to the 2009 OnMedia 100 List. The OnMedia 100 Award is given to private, emerging technology companies in the advertising, publishing, marketing, branding and public relations spaces. Buddy Media was selected by the AlwaysOn editorial team based on demonstration of growth, market opportunity, quality of innovation and customer traction.

"This recognition validates what we have believed since starting Buddy Media just over one year ago - social media will to continue to grow exponentially, and brands need to find new ways to leverage this monumental shift," said Michael Lazerow, CEO of Buddy Media. "We've seen some of the world's biggest advertisers engage hundreds of thousands of people using well-targeted, smart app-vertisements. Branded social applications will continue to grow as a fundamental component of a smart, integrated media mix for advertisers in 2009."

Buddy Media and the other OnMedia 100 winners will be recognized at the OnMedia 100 Conference at the Ritz Carlton, New York City, on February 2-4. This two-and-a-half day executive conference is co-presented by Forbes and will feature presentations and high-level debates from CEOs, journalists, industry experts, investors and publishing and advertising executives.

"The 2009 OnMedia 100 companies have demonstrated their tenacity even in the toughest economic conditions that the technology world has ever encountered," said Tony Perkins, founder and editor of AlwaysOn. "We applaud their success in pushing the boundaries of innovation, creating market opportunities and transforming the industry even in the earlier stages of their businesses."

The OnMedia 100 winners were selected from among hundreds of other technology companies nominated by investors, bankers, journalists and industry insiders. The AlwaysOn editorial team conducted a rigorous three-month selection process to finalize the 2009 list.

A full list of all the OnMedia 100 winners can be found on the AlwaysOn website at http://alwayson.goingon.com/permalink/post/30893

Buddy Media's recently released White Paper, "What Advertisers Need to Know about Branded Social Media Apps" is available for download at http://www.buddymedia.com/our-approach/what-advertisers-need-to-know-about-branded-social-media-apps

About AlwaysOn
ALWAYSON ignited the open-media revolution in early 2003 by being the first media brand to launch a global blog network. In 2004, ALWAYSON continued to lead the media industry in innovation by introducing a social network where members can connect and engage. ALWAYSON is also revolutionizing the media business by applying its open-media principles to its executive event series (STANFORD SUMMIT, ALWAYSON HOLLYWOOD, ALWAYSON MEDIA and GOINGGREEN) and quarterly print "blogozine" by empowering its members to post and share their ideas and meet each other online. As our loyal readers know, ALWAYSON is committed to the free-market, merit-driven approach to reporting and event programming. No other media brand has dared to create such open interaction with its readers and event participants.

About Buddy Media
In today's social media world, every brand needs a Buddy. Buddy Media develops and promotes social app-vertising campaigns that increase engagement and interaction between people and brands. Some of the world's largest brands and agencies, including American Express, New Balance and Anheuser Busch, work with Buddy Media to create social brand loyalty. Based in NYC, Buddy Media is a privately held company backed by Softbank, European Founders Fund and GreyCroft partners amongst other investors.


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Corie Pierce
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