Cleveland, Ohio (PRWEB) January 29, 2009
Seventy-five percent of Fortune 100 companies experience malicious online attacks on their reputation. On February 10, 2009 at the Search Marketing Expo (SMX) West conference in Santa Clara, California, top experts will share how to fight back before this vicious activity tarnishes you, your company and your brand.
"I'm honored to be part of this illustrious team," says Leslie Carruthers, President and CEO of The Search Guru, a full-service search engine marketing company, "and I look forward to providing companies with top-shelf strategies to help them protect their excellent reputations -- or to help them regain their reputations if attacked online, perhaps by competitors or disgruntled ex-employees."
Danny Sullivan, Editor-in-Chief of Search Engine Land, will moderate this session, with the following speakers in attendance:
Chris Bennett, President, 97th Floor
Leslie Carruthers, President / CEO, The Search Guru
Noah Elkin, Managing Partner, Steak
Bill Hartzer, Search Engine Marketing Manager, Vizion Interactive
Topics covered include:
- Day to day aspects of online reputation management
- Ethics of online reputation management
- How-to of online reputation management
- Monitoring and reporting of online activity that can affect company reputations
- Proactive measures to take to prevent attacks
- Crisis management to quickly and effectively address vicious attacks
"When people search for your company by name," says Carruthers, "what will they find? Will they find something negative? If so, sure it's unfair -- but what would you do? What can you do? Depending upon the specifics, there is a range of tactics that may help and, during this SMX session, the best minds in search -- the search all-star team, if you will -- explore the issue and recommend practical solutions."
The Search Guru has been authorized to offer a $100 discount on the All Access Pass to the SMX conference. Please visit http://www.thesearchguru.com/SMX-West.asp for more information.
About The Search Guru
The vision of The Search Guru (http://www.thesearchguru.com) is to help mid- to large- to enterprise-sized businesses grow their business, be successful, and make a positive contribution. The Search Guru has a proven record of achieving measurable results for customers through the use of cutting edge SEO techniques.
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