Why I Love Winter Week
Atlanta, GA (PRWEB) January 22, 2009
Even as an Arctic blast continues to break records throughout the country for frigid temperatures, The Weather Channel has planned a week of programming to highlight all the things that give winter a good name. "Why I Love Winter Week," running Jan. 25-31, will provide a blitz of live reports, vignettes and long-form programming to celebrate the season. The original program Why I Love Winter, hosted by Jim Cantore, will set the tone by showcasing winter sports, activities and the charms associated with the season.
Winter and ski content will also be available online at http://www.weather.com/tv. The site will display fresh winter and ski content daily and new information for "Why I Love Winter Week" which includes the best places for après ski, the top 10 winter destinations and profiles of ski resorts nationwide. Users can enter a "Why I Love Winter" sweepstakes offering a ski trip for two to Vail, CO, running from Jan. 25-31.
The week kicks off with a special presentation of When Weather Changed History that shows how George Washington often used his understanding of winter weather to gain a tactical advantage for his troops over the British army. The "Washington's Weather" episode of When Weather Changed History will premiere Sunday, January 25, at 9 p.m. ET with several encore airings scheduled on subsequent days.
"The winter season gets a bad rap," says Why I Love Winter host Jim Cantore as he brings viewers a light-hearted look at all the good times that come with the season. He tops off the program with classic "blooper" video showing TWC meteorologists coping with their sometimes bone-chilling assignments in the field. Why I Love Winter premieres Monday at 9 p.m. ET and re-airs throughout the week.
The Weather Channel will fill each programming day with a bevy of vignettes and on-location reports. Addressing the many facets of winter life will be Evening Edition co-host Paul Goodloe on the ski slopes of Steamboat Springs, CO, and TWC correspondents exploring winter vacationing and sports from various snow-covered vantage points. Complementing these ubiquitous special features will be winter-related episodes of long-form programming at 9 p.m. and 9:30 p.m. ET. Epic Conditions will highlight "Steamboat Skiing," "Ouray Ice Climbing," "Alaska Heliboarding," and "Sierra Skiing;" Weather Ventures will focus on the Colorado Rockies. The programs will repeat on weekday afternoons and Saturday to round out the week.
A multiplatform initiative for the company, The Weather Channel Interactive will also highlight its favorite winter activities online at http://www.weather.com/tv. New content for "Why I Love Winter Week" will include winter health tips, extreme sports video, and blog entries from on-camera personalities at The Weather Channel. Users can enter the "Why I Love Winter" sweepstakes, post their own winter photos and tell why they love winter.
About The Weather Channel Companies
The Weather Channel, a 24-hour weather network, is seen in more than 98 million U.S. households. The Weather Channel reaches more than 38 million unique users online per month through weather.com and products including The Weather Channel Desktop, making it the most popular source of online weather, news and information according to Nielsen//Net Ratings. The Weather Channel also operates The Weather Channel HD; Weatherscan, a 24-hour, all-local weather network; The Weather Channel Radio Network; and is the leading weather information provider for emerging technologies. This includes broadband and interactive television applications and wireless weather products including the most popular content site on the Mobile Web. The Weather Channel Companies are owned by a consortium made up of NBC Universal and the private equity firms The Blackstone Group and Bain Capital. For more information, visit http://www.weather.com/press.