Income Access Develops Transparency in the Software Module

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Income Access has released a range of new software tools and developments, reinforcing the high level of data transparency available to affiliates and operators using its affiliate marketing software.

We are constantly updating our software so that our partners have the best tools available in the industry.

Income Access (http://www.IncomeAccess.com), the leading provider of affiliate marketing software in the iGaming industry, is proud to unveil its newest generation of transparency tools. Included in their software package is Income Access' latest feature, which gives affiliates and operators better control over their data and instantaneous visibility on the status of their commissions.

"We are constantly updating our software so that our partners have the best tools available in the industry." said Nicky Senyard, CEO of Income Access. "Our focus on transparency in the reporting and tracking processes gives our partners the information they need to make knowledgeable marketing choices that will help them maximize their ROI."

The Income Access software promotes increased transparency through alerts available on the dashboard. These allow affiliate program managers to determine when the tracking report files from the merchant's system have been uploaded into their affiliate program, offering more transparency between program managers and their IT functions.

"Affiliate program managers are custodians of their affiliate programs and the stats that appear in their reporting," said Senyard. "Therefore, they need tools that allow them to manage their dataflow. The system alert tools available through the Income Access dashboard suit that purpose."

In addition, when affiliate managers and affiliates log into the system they can instantly see how a program is performing and the commissions earned.

Income Access' skilled affiliate managers monitor tracking reports on a daily basis for any missing stats or anomalies. Additionally, tracking tests for operators are carried out once a month, ensuring that all system activity is accurately reported.

"Being proactive is important in affiliate marketing, which is why Income Access regularly performs audits on all operators using its tracking system" explained Senyard.

For more information about Income Access tracking transparency, please visit http://incomeaccess.com/transparency.asp.

The recently released version 4.0 of the Income Access affiliate software comes complete with a brand new graphical interface, specialized PPC tools and in-depth tracking reports. The new software release has already been rolled out in beta in the Income Access network (http://incomeaccess.com/network_benefits.asp), and will be extended to Income Access software partners in the coming weeks.

About Income Access
Working closely with its partners to help them succeed in the iGaming space, Income Access has been helping both operators and affiliates leverage affiliate marketing since 2002. Offering a blend of four types of services, Income Access provides affiliate marketing solutions tailored to the unique needs of its partners: (1) an affiliate network of over 17,000 gaming affiliates, (2) affiliate management services, (3) white label affiliate marketing software, and (4) an SEM agency specifically for the iGaming industry. Partnering with over 60 operators since its inception, Income Access works with some of the most trusted names in online gaming, such as Bingo.com, Ladbrokes, Market-Ace, Victor Chandler, and Game Account.

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NICKY SENYARD
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