Keeping Up with SEO Copywriting Advancements is Vital to Online Success

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It takes specialized training to write effective SEO copy that entices website visitors and ranks high with the search engines. This mean more than simply shoving keywords into text. SEO copywriting must sound natural. It must achieve a delicate balance of optimization and salesmanship.

Back in the early days of search engine optimization, all that was needed to rank highly were a few keywords in the keyword META tag. Fast-forward ten years, and it now takes specialized training to write effective SEO copy that entices website visitors and ranks high with the search engines. One of the best-selling copywriting courses on the Web -- Karon Thackston's The Step-by-Step Copywriting Course -- has now been updated to its 5th edition to help copywriters and website owners rank high and convert more visitors.

The Step-by-Step Copywriting Course was originally published in 2002, making it one of the longest running copywriting ebooks on the Internet.

What's new in the 5th edition? Many existing chapters have been expanded, and information has been updated. Additional chapters have been included as well, including:

  •     Closing the Sale with Powerful Calls-to-Action
  •     Advanced Techniques for Natural SEO Copywriting
  •     Optimizing for Video Content

In addition, the copywriting course also offers a series of six free MP3 audio chats as a bonus with each purchase. Author Karon Thackston informally discusses a variety of topics, including choosing and using keywords, natural SEO copywriting tips, keyword density and more.

As always, the self-paced course has kept its trademark format of providing copywriting assignments and exercises so students can practice their newly learned skills. It also includes Answers & Insights sections for each lesson that show how Karon completed each exercise.

Karon has been creating successful SEO copy for her clients -- including Gorton's Fresh Seafood and the American Boating Association -- since 1999. She is a regular speaker/trainer at Jill Whalen's Search Engine Marketing seminars as well as Search Engine Strategies and Search Marketing Expo conferences. She will appear April 2-3, 2009 in the Boston area to conduct a 1/2 day SEO copywriting workshop (

In addition to authoring The Step-by-Step Copywriting Course, Karon is wrote the highly acclaimed ebook Writing With Keywords (now in its 4th edition) which offers 11 clever, white-hat keyword optimization techniques. It can be found online at

The Step-by-Step Copywriting Course is a 205-page course available for immediate download online in PDF format for $129 US. For more information or to purchase, visit For media interviews, contact Karon Thackston at 803-438-4088.


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