Randy Madson Joins Evantage Consulting as Lead Business Consultant

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Evantage Consulting, a management consulting firm specializing in experience analytics, integrated web strategy and health care innovation, recently hired Randy Madson as Lead Business Consultant.

I joined Evantage because I have a passion for health care and I like to wrestle with complex issues

Evantage Consulting, a management consulting firm specializing in experience analytics, integrated web strategy and health care innovation, recently hired Randy Madson as Lead Business Consultant.

"Evantage is excited to welcome Randy to our team of business consultants," said Robin Carpenter, managing partner. "His experience working on complex, cross-disciplinary issues within the health care industry is a perfect fit with our focus on health care innovation."

In his new role, Madson will lead health care project teams, work with clients to untangle complex problems, and assist with business development.

"I joined Evantage because I have a passion for health care and I like to wrestle with complex issues," said Madson. "I was so impressed by the quality of the team and their skilled, logical approach to tackling problems, even when there's no playbook. It's great to be part of a group that asks the right questions and provides clarity to situations that desperately need it."

Prior to joining Evantage, Madson served as a program manager at Carol, where he led the launch of a $2 million, end-to-end package-based health care reimbursement system incorporating e-commerce, back-end administration and new valuation models. As a project manager at Carol, he also directed the $6 million launch of the industry's first online health care marketplace, http://www.carol.com.

Madson's other experience includes consulting for Allina Hospitals & Clinics and United Health Group through The Gecko Group. He also served as an analyst and project management office manager at Accenture for clients including Best Buy and Deluxe Corp.

Madson has a Master of Business Administration in Strategy and management information systems from the Carlson School of Management and a Bachelor of Science in Aerospace Engineering and Mechanics from the University of Minnesota.

About Evantage Consulting
Evantage Consulting solves complex, cross-disciplinary problems creatively to help business leaders realize breakthrough results. By leveraging specialized expertise and a full spectrum of business and end user data, Evantage helps transform their clients' products and services to align business objectives with customers' needs. Evantage specializes in experience analytics, integrated web strategy and health care innovation.

Founded in 1999, Evantage Consulting is headquartered in Minneapolis, MN. For more information, visit http://www.evantageconsulting.com. Evantage Consulting is also proud to be a two-time winner of the Minneapolis-St.Paul Business Journal's Great Places to Work award.

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ROBIN CARPENTER
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