Legal Marketing Quotes Contest Raises Money for Cancer Research

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Closers Group collects best quotes about law firm marketing, awarding one submitter with a contribution in his name to the Children's Cancer Research Fund.

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The first annual "Lawyers' Marketing Quotes" contest - - sponsored by the Closers Group LLC, was won by John Neidecker of Steptoe & Johnson. A contribution in his name was made to the Children's Cancer Research Fund.

Mr. Neidecker's entry was a quote from a senior partner at another firm, "I don't like what I'm hearing; it's beginning to feel as though this is a business."

Allan Colman, CEO of the Closers Group, has been collecting comments about law firm marketing he has heard directly from in-house counsel and outside lawyers for more than 20 years. In the last 18 months, he has had many converted to cartoons featured in the Closers REDZONE, a monthly electronic newsletter.

Quotes regarding attorney marketing have included:
"Honestly, I don't know how to begin"; "I'm going to start hiring plaintiff attorneys who are successful against large companies like ours - they are winners!" and "Most law firms are really dumb. I'm looking for a law firm that understands my business."

To learn more about the law firm business development services provided by the Closers Group, go to: or contact acolman (at)

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