The SCOOTER Store, Leading Scooter and Power Chair Supplier, Renews Partnership with Didit

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Significant Growth in Paid Search Leads a Key Factor

Leading scooter and power chair supplier The SCOOTER Store has re-signed with Didit, beginning a third consecutive year with Didit as The SCOOTER Store's paid search agency of record.

The SCOOTER Store, which has been a Didit client since 2007, cites a nearly 20% Y/Y growth in generating leads, 2008 v. 2007 (18% overall; 21% December 2007 vs. December 2008) as being particularly influential in the renewal decision.

"When your business revolves so heavily around reaching customers online, choosing the right paid search management becomes a crucial decision," says Brian Lang, Director of e-Marketing at The SCOOTER Store. "Over the past two years, Didit has consistently shown itself to be that right choice -- which is why we've decided to continue the relationship in '09."

Remarks Didit CEO Kevin Lee, "We value our relationship with The SCOOTER Store for many reasons -- not the least because it's a business that understands both the value of smart marketing, and the importance of paid search in an efficient marketing mix. We're truly excited to deepen our relationship in 2009."

About Didit

Didit (http://www.didit.com), ranked on the Deloitte Technology Fast 500 list in 2007 and 2008 and a 2007 Inc. 500 Company, provides top-tier SEM Strategy, highly sophisticated analytics and modeling, and best-of-breed technology to produce unmatched SEM results for its more than 130 clients. With award-winning expertise in auctioned media management and targeted online advertising, Didit has led the evolution of online marketing since 1996.

About The SCOOTER Store

The SCOOTER Store is America's leading supplier of scooters and power chairs for people with limited mobility. Visit The SCOOTER Store at http://www.TheScooterStore.com.

Media Contact:
Abe Mezrich
516.255.0500 ext 278
abe.mezrich(at)didit.com

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Abe Mezrich
Didit
516-255-0500 +278
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