Spending hours of labor each week doing editorial calendar research for our clients is simply not an option. Our clients expect us to have tools in place to maximize the effectiveness of our time
Waltham, MA (PRWEB) January 26, 2009
MyEdcals, the premier source for editorial calendars, announced their editorial calendar database has surpassed the 350,000 opportunities mark.
Editorial calendars, also called editorial planning calendars or forward features, are used by public relations professionals as a tool to increase their clients' or companies' coverage in newspapers, magazines, websites, or other similar media outlet. For example, if a magazine is planning a story about green travel tips, a public relations agency or company may want to send a press release to that publication regarding their product or service that fits the description. Editorial calendars are also used by advertising agencies and departments to help them plan on the appropriate issues for ad buys throughout the year.
Compiling editorial calendars for media outlets is a very time consuming task. MyEdcals employs more than 100 full time researchers to find and enter these editorial calendar opportunities into a searchable database. This tool allows public relations professionals to spend minutes rather than hours to type keywords, then have the results displayed in an easy to read, sort and manage manner. The type of information displayed includes the deadline date for the story, the issue date of the publication, person assigning the story, ad rate, other stories included in the issue, etc. MyEdcals also has an alert feature that reminds its users of looming deadlines weeks before the pitch is actually due.
"Having all this information in one place saves my team hours every month", says Laura Beck, managing director, Porter Novelli's Austin office. "Spending hours of labor each week doing editorial calendar research for our clients is simply not an option. Our clients expect us to have tools in place to maximize the effectiveness of our time".
MyEdcals is available at http://www.myedcals.com for as little as $499 for one year. MyEdcals data can also be accessed through http://www.mymediainfo.com which includes media contacts and profiles from hundreds of thousands of journalists.
About RedEgg Solutions
Founded in 2006, RedEgg Solutions has grown by leaps and bounds in the past few years thanks to its repeat customers. RedEgg's customer base includes 9 of the top 10 PR agencies, 25 of the Fortune 100 companies, hundreds of small-medium agencies and companies and hundreds of solo practitioners. In addition to its subscription based software and database, RedEgg also offers a variety of services to support PR activities. The RedEgg team is comprised of PR industry veterans. The company is located in Waltham, MA, just outside of Boston with additional offices in California, New York, Atlanta and India. More information is available at http://www.mymediainfo.com.
# # #