ExpoImaging Tapped as Exclusive U.S. Distributor of Honl Photo Professional Products

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Honl Photo Grids, Snoots, Reflectors, Gobos and Gels: Studio Style Lighting Tools that Quickly Attach to Any Shoe-Mount Flash

ExpoImaging Inc. (http://www.ExpoImaging.net), developer and marketer of innovative camera accessories, including the Ray Flash Ring Light Adapter, ExpoDisc Digital White Balance Filter and the ExpoAperture2 Depth-of-Field Guide, today announced that it is now the exclusive U.S. distributor of Honl Photo Professional Products.

Developed by veteran photojournalist David Honl, The Honl Photo Speed System is a collection of lightweight, durable and affordable light modifiers for shoe-mount flashes including an assortment of grids, snoots, reflectors, gobos and gels. With retail prices ranging from $9.95 to $29.95, these practical tools were designed to universally fit all shoe-mount flashes without the use of annoying adhesives. As photographers increasingly take advantage of the power and flexibility of modern portable shoe-mount flashes, the Honl Photo Speed System allows them to affordably bring studio-style lighting effects into the field.

"With more than two decades of professional experience, David Honl's work has been published worldwide," said Erik Sowder, president of ExpoImaging. "David developed and field tested the Speed System while traveling on assignment under very challenging conditions. We firmly believe that there are no similar products available that are more practical or easy-to-use. And we are pleased that David recognized our sales and marketing success and chose ExpoImaging to be his exclusive U.S. distributor. We look forward to representing these innovative and unique lighting products."

The Honl Photo Speed System consists of:

  •     The Honl Speed Strap: a simple, non-slip velcro strap that wraps around the flash head and attaches and removes in seconds. The Speed Strap avoids rubber bands, tape and sticky residue, and universally fits any shoe-mount flash. The Speed Strap provides a large wraparound surface area to quickly attach Speed Grids, Speed Gobos/Bounce Cards, Speed Snoots or Honl Gels. The Honl Speed Strap retails for $9.95.
  •     Honl Photo Speed Grids (patent pending): weighting just 3 oz and available in 1/4-inch and 1/8-inch grid, the honeycomb-like cells narrow the beam of light from a portable flash unit, producing a small circle of light on a subject. Perfect for dramatic lighting effects, Speed Grids fit any shoe-mount and most handle-mount portable strobes and attach quickly and easily to a Speed Strap. Honl Photo Speed Grids retail for $29.95.
  •     The Honl Photo Speed Gobo/Bounce Card: a versatile gobo made of black ballistic nylon on one side and white polymer on the other. The black side can be used to keep light from flaring into a lens when using a flash as a background or hair light. The white side can be used as a bounce card. Utilizing two gobos, photographers can create a barn door setup. The Honl Speed Gobo/Bounce Card attaches quickly with a Speed Strap. The Honl Photo Speed Gobo/Bounce Card retails for $14.95.
  •     The Honl Photo Speed Snoot/Reflector (patent pending): available as a 5-inch "Shorty" or 8-inch "Regular", this snoot is constructed of black, ballistic nylon with a gray interior that produces a soft falloff. The snoot can be shaped to concentrate the light from a shoe-mount flash for dramatic cinematic lighting or opened-up to use as a flash bouncer/reflector. Ideal in a variety of settings, from basic portraits to dramatic background lighting, the Speed Snoot/Reflector attaches and removes in seconds using a Speed Strap. The Honl Photo Speed Snoot/Reflector retails for $29.95.
  •     The Honl Photo Gel Kit: colors strobes to correct for tungsten, fluorescent or daylight lighting environments or adds artistic color effects to images. These superior quality gels are pre-cut and have attached strips of velcro to secure quickly to a Speed Strap, and can be used in conjunction with Honl Snoots, Gobos and Grids. The usable gel area is 2.5 inches by 4 inches (approx. 64mm by 102mm) and can be trimmed to fit individual strobes. The Honl Photo Gel Kit retails for $29.95.

"We feel fortunate for the opportunity to partner with ExpoImaging," said David Honl. "We chose to work with ExpoImaging because they're good at marketing and they have a great reputation in the industry. We look forward to a long and mutually beneficial business relationship."

The addition of the Honl Photo line further solidifies ExpoImaging's position as a leading supplier of unique and exciting products that meet the needs of photographers at all levels.

Honl Photo Professional Speed System Products are now available at photo dealers nationwide and online by visiting http://www.ExpoImaging.net.

About ExpoImaging, Inc.
ExpoImaging Inc. markets and develops innovative camera accessories and is the pioneer in digital white balance filters. Ray Flash: The Ring Light Adapter, Honl Photo Speed System, ExpoDisc Digital White Balance Filters, and the ExpoAperture2 Depth-of-Field Guide are available at select photography dealers worldwide, or online at http://www.ExpoImaging.net.


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Erik Sowder

David Griffin
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