New Sales Strategies to Reach Baby Boomers at What's Next Boomer Summit

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Business leaders and marketers seeking baby boomer customers will discover new strategies, tactics and markets to reach the 78 million baby boomers at the What's Next Boomer Business Summit March 19, Bally's, Las Vegas. New research, online strategies to reach boomers, ways to reach caregivers, creating online baby boomer communities and entrepreneurship.

Business leaders and marketers seeking baby boomer customers will discover new strategies, tactics and markets to reach the 78 million baby boomers at the What's Next Boomer Business Summit.

Baby boomers remain the most important demographic for marketers, according to a survey by the Marketing Executives Networking Group (MENG). Seventy-eight percent (78%) of the executives rated baby boomers the most important demographic -- up from 72% last year.

The Boomer Business Summit ( will deliver: New research on the new attitudes of baby boomers in this economy; How to market successfully to baby boomers online; Search engine and key word strategies that work; How to create online boomer communities that build trust and sales; and, New ways to reach the 44 million caregivers.

The Sixth Annual What's Next Conference ( will be held on March 19 at Bally's Hotel, Las Vegas.

"It's a new year and a tough economy. Everyone has got to do more with less. So, success means finding fresh ideas and new, effective ways to reach more baby boomer customers. That's the focus of the Sixth Annual What Next Boomer Summit," said Mary Furlong, conference producer, author and entrepreneur.

Speakers at the conference include:

Entrepreneurship -- Guy Kawasaki, author, strategist and entrepreneur
Business strategy -- Ellen Levy, PhD, VP Corporate Development & Strategy, Linkedin
Boomers and money -- Sandra Timmermann, Executive Director, MetLife Mature Market Institute
Caregiving -- Andy Cohen, Founder & CEO,
Online ratings and reviews -- Sam Decker, Chief Marketing Officer, Bazaarvoice
Online communities -- Elisa Camahort Page, Founder & COO, BlogHer
Boomer women online -- Carol Osborn, PhD, Senior Strategist,
Boomer volunteers -- Sarah Christian, Director, Strategic partnerships, VolunteerMatch
Brain fitness -- Jeff Zimman, Cofounder & Chairman, Posit Science
Search engine strategies -- Bill Leake, CEO, Apogee Search
Technology and aging -- Gary Moulton, Product Manager, Microsoft
Marketing to leading edge boomers -- Betsie Gambel, Senior Vice President, Keating Magee
Shifting boomer paradigms -- Steve French, Managing Partner, Natural Marketing Institute

About the Boomer Business Summit
The Sixth Annual What's Next Boomer Business Summit is produced by Mary Furlong & Associates. Program information and registration information is at The Summit is held in conjunction with the Aging in America Conference of the American Society on Aging and the National Council on Aging, March 15-19, 2009.

Attendees include brand managers, corporate strategists, entrepreneurs, non-profit executives, marketing agency executives and publishers responsible for growing their boomer business.

Sponsors include: AARP, Microsoft, Silicon Valley Council on Aging, Posit Science, EquityKey, The Stress Institute, VolunteerMatch, Your Support Nurse,, Keating Magee, Southwest, and RLTV.

Mary Furlong & Associates works with companies seeking to capitalize on new business and investment opportunities in the boomer market. MFA provides business development, financing strategy and integrated marketing solutions to entrepreneurs, corporations and non-profit organizations serving the 50+ market. See for more information.

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