RFID Journal Joins With EPCglobal to Produce New EPC Standards and Benefits Track at RFID Journal LIVE! 2009

New York (PRWEB) January 28, 2009

RFID Journal, the world's leading media and events company focused on radio frequency identification, announced today that it has partnered with EPCglobal to offer a new EPC Standards and Benefits track at RFID Journal LIVE! 2009. RFID Journal's seventh annual conference and exhibition will be held on April 27-29, 2009, at the Walt Disney World Swan and Dolphin Hotel in Orlando. This unique event is the one place where companies across the world can hear from industry leaders and see how RFID is benefiting early adopters.

"EPCglobal has been working hard to not just develop standards but also to communicate the benefits companies who implement RFID systems based on those standards are achieving today," says Mark Roberti, founder and editor of RFID Journal. "This track will help those who are being asked to tag shipments for customers and those who just want to understand how they can deploy EPC-based technology in their supply chains."

RFID technology based on Electronic Product Code (EPC) standards is being adopted in many industries, including retail/consumer-packaged goods, health care/pharmaceuticals, chemicals, manufacturing and apparel. In the EPC Standards and Benefits track, attendees will learn how to implement EPC standards, and how to use them to drive value, both internally and across the supply chain. Session in this track will include:

• Readiness Assessment and EPC Adoption Roadmap

How will EPC RFID adoption affect your company? Which functional areas of your organization should participate in an EPC adoption program? And how can you determine if your organization is ready to begin such a program? This EPC adoption roadmap will support your implementation, answering these and many other questions you might have.

• Using EPC and GS1 Identifiers to Drive Business Value

The Electronic Product Code is a next-generation use of the GS1 system, an integrated suite of global standards that provides for the accurate identification and communication of information regarding products, assets, services and locations. These standards can be employed to uniquely identify physical things (trade items, assets, logistic units and physical locations), as well as logical things (corporations, or a service relationship between a provider and a recipient). This session will help you efficiently build solutions to improve your operations with simplicity and consistency, by using the appropriate GS1 identification numbers, expressed through the Electronic Product Code.

• Driving Benefits From EPC Data Using EPCIS

The EPC Information Service (EPCIS), which enables companies to share EPC data securely over networks, is part of the suite of EPC standards for inventory and asset traceability. This session will explain the EPCIS standard, exploring why it is critical to obtaining value from EPC systems. From the supply chain to the manufacturing line to the data center, learn how to couple simple data and analytics with Electronic Product Codes to offer your business the advanced process visibility it requires for lasting competitive advantage.

• EPC Case Studies: On-Shelf Availability and Accelerated Reconciliation

In this session, several leading adopters of EPC technologies and standards will discuss how they have achieved improvements in on-shelf availability, while also accelerating their shipping and receiving reconciliation process. In addition, these companies will explain how and where they have achieved benefits, revealing best practices that will enable your business to do the same.

"We're extremely pleased to work with RFID Journal to bring this education to attendees at RFID Journal LIVE! 2009," says John Seaner, VP and general manager at EPCglobal US. "RFID Journal LIVE! is the world's premier RFID event, and attendees are eager to learn how they can deploy EPC RFID technologies to improve their businesses."

RFID Journal LIVE! 2009 will feature eight industry-specific and how-to conference tracks, seven in-depth preconference seminars, fast-track CompTIA RFID+ training and certification, four co-located events, the RFID Journal Awards, and technology exhibits and demonstrations conducted by leading RFID companies worldwide. The event will focus on how all types of RFID can be used to reduce costs and improve efficiencies.

The 120,000-square-foot exhibit hall will feature companies demonstrating the latest active, Wi-Fi, passive ultrahigh-frequency (UHF) and passive high-frequency (HF) solutions. Motorola, whose RFID offerings are designed to help companies simplify deployment, lower operational costs and achieve a return on investment, will be the event's cornerstone and registration sponsor, while Microsoft will be the signature sponsor and IBM will be the premier sponsor. In addition, other leading RFID companies will exhibit at the event as well. To become an exhibitor, contact sales@rfidjournal.com.

For more information regarding RFID Journal events, visit http://www.rfidjournalevents.com.

About RFID Journal
RFID Journal is the leading source of news and in-depth information about radio frequency identification and its many business applications, in print, online and at face-to-face events. For more information, visit http://www.rfidjournal.com.

About EPCglobal North America
EPCglobal North America serves subscribers in the United States and Canada fostering the adoption of EPC technology. For more information, visit http://www.EPCglobalNA.org.

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