Lodging Interactive Launches Innovative Group Booking Tool for Branded Hotels

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Lodging Interactive, a leading interactive marketing agency servicing the hospitality industry, today announced the roll out of its innovative group booking tool, http://www.link2brand.com. link2brand.com provides hotels with a simple way to convert long and hard to remember brand.com URL's into short, "friendly" URL's which redirect back to the brand.com website.

link2brand.com is an exciting new group booking tool that enables hotel sales people to book more business

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Lodging Interactive, a leading interactive marketing agency servicing the hospitality industry, today announced the roll out of its innovative group booking tool, http://www.link2brand.com. link2brand.com provides hotels with a simple way to convert long and hard to remember brand.com URL's into short, "friendly" URL's which redirect back to the brand.com website.

"link2brand.com is an exciting new group booking tool that enables hotel sales people to book more business," stated Mr. DJ Vallauri, Founder & president of Lodging Interactive. "By providing group customers with short, relevant and easy to remember group booking links, hotels can provide better overall service and differentiate themselves against their competitive set. A Personalized URL ("PURL") is not truly a PURL until it is customized made relevant to the customer."

link2brand.com compliments existing brand customized group web pages and reservation links by going a step further. link2brand.com addresses the issue hotel sales people have always faced, providing group clients with long, hard to remember and complicated links for guests to book into their special group room rates.

Here's how link2brand.com works:

link2brand.com converts booking links provided by the hotel's brand into easy to remember and relevant links which can be printed on invitations or emailed:

Brand provided custom link: (illustration purposes only)
http://www.YourBrand.com/h/d/hi/1/en/advancedsearch?roomResult=none&hotelCode=CLTAP&rateCode=HYHNT&quickRes=city&_requestid=1302301

link2brand.com "friendlier" link:
http://HotelWeddingRooms.com/SmithWedding

When a customer visits the shorter, link2brand.com link, they are automatically re-directed to the longer brand established custom link.

"Ask yourself, which link do you think your bride and groom would prefer to print on their invitations or to email to their guests? By using shorter and group relevant links hotels can increase the level of personalization with their group customer," stated Mr. Vallauri.

Hotel's can select to use any of the following link2brand.com domain names which ensures even more relevance to the client's group or event.

  •     HotelWeddingRooms.com
  •     HotelGroupRooms.com
  •     HotelAssociationRooms.com
  •     HotelBarmitzvahRooms.com
  •     HotelBatmitzvahRooms.com
  •     HotelRenunionRooms.com
  •     MyHotelPromotions.com
  •     PreferredHotelRate.com (yes, you can even create special rate links for corporate accounts)

In addition to using link2brand.com for group sales efforts, it can also be effectively used for local print media and special promotions. For example, a hotel may decide to offer a regional promotion and advertise the promotion in their local newspaper. Using link2brand.com they could include the online booking link within their advertisement, for example: MyHotelPromotions.com/PromotionName. Hotels can even use link2brand.com for corporate transient business without customers needing to remember the required special SRP codes.

"link2brand.com truly fills an industry need and does so in a cost-effective manner," stated Mr. Vallauri. "This sales tool is a must for any hotel, franchised or independent as it works well with any third party booking engine."

Additional link2brand.com features include:

  • Auto expiring links which become disabled beyond a certain date
  • One master hotel account can create sub-users, perfect for multiple Sales Managers
  • Web based service, works from anywhere with no software to download or to install
  • Additional domains added frequently to create more relevant customer links

Lodging Interactive is providing link2brand.com at no cost through June 30, 2009. "This is our way of helping hotels through the current economic slow down," added Mr. Vallauri. "Our belief is that Sales Managers will find this to be a valuable sales tool and will continue with the service beyond the extended free trial period."

For online brand demonstrations and to sign up for a free trial account, please visit: http://www.link2brand.com.

About Lodging Interactive

Lodging Interactive is a leading provider of Internet Marketing Services to the hospitality, spa and restaurant industries. The company provides a portfolio of effective Internet Marketing Services to hundreds of hotels, resorts, timeshares, spas and restaurants. Clients included branded hotels from nearly every major brand as well as prestigious, landmark independent hotels.

The Company offers effective online tools and services: ChatterGuard.com, an online social media monitoring and reputation management system, HuBBub.com, a fully managed Travel 2.0 Distribution & Marketing service, CommentCards.com, a full-service business-2-consumer comment card service, eProposalSystem.com, an online RFP response system hotel Sales Managers, RFPLink.com, a group RFP lead generation, HotelDirectBook.com, a consumer hotel portal, link2brand.com, personalized URL's for hotels, DiningClick.com, Internet Marketing Services for the restaurant industry, and SpaInteractive.com, Internet Marketing Services for the health spa industry.

Lodging Interactive is a proud member of the American Hotel & Lodging Association (AH&LA), The California Hotel Association, the Day Spa Association, and a supporter of the Hotel Sales & Marketing Association International (HSMAI). For more information contact Richard Walsh, Vice President of Business Development at rjwalsh(at)lodginginteractive.com or at 877-291-4411. The company's website is located at http://www.LodgingInteractive.com.

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