Swiss Premium Dairy Announces $25,000 Start Right-End Right Sweepstakes

Swiss Premium Dairy announces "Start Right-End Right" $25,000 Sweepstakes to promote daily personal and family health and wellness in the new year. The sweepstakes runs through the end of February, 2009 and features a grand prize of a $25,000 Visa Gift Card to build a dream kitchen. More information available at StartRightEndRight.com.

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The Start Right-End Right program encourages families to start off the New Year by forming good habits, every day

Lebanon, PA (PRWEB) January 29, 2009

Swiss Premium Dairy announces "Start Right-End Right" $25,000 Sweepstakes to promote daily personal and family health and wellness in the New Year.

"The Start Right-End Right program encourages families to start off the New Year by forming good habits, every day," stated Derek Archambault, Marketing Manager, Swiss Premium Dairy. "We hope that the health message encourages individuals, parents and their kids to begin their day with a great tasting breakfast and end their day with a delicious snack - both of which include Swiss Premium Dairy's milk."

The dairy's collaboration with Kraft Foods® includes coupons for healthy snacks set to reach consumers in mid to late January. Featured Kraft brands include Nabisco 100 Calorie Packs®, Newton's Fruit Crisps® and Teddy Grahams Snacks®.

Swiss Premium Dairy is also offering a sweepstakes giving consumers a chance to win a $25,000 Visa® gift card that they can use to build their dream kitchen and ultimate home entertainment center. Consumers who collect the caps from Swiss Premium Dairy milk can enter promotional codes at http://www.startrightendright.com to participate. The sweepstakes launches in January of 2009, and runs through the end of February 2009.

In addition, on the national web site, Swiss offers downloadable coupons for the full line of creams, flavored milks and Over the Moon® milk. Swiss Premium Dairy products are currently sold in supermarkets and convenience stores throughout central and eastern Pennsylvania. For a complete list of retailers and recipes, to download a coupon or enter the sweepstakes, go to http://www.startrightendright.com.

Swiss Premium Dairy, headquartered in Lebanon, Pennsylvania, distributes throughout central and eastern PA. Swiss Premium Dairy Farms offers a full line of products, including milk and cream, flavored milk, and the popular Swiss Premium iced tea line.

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