PharmaCentra Hosts Series of Trade Missions to Americus and Swainsboro Ga.

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PharmaCentra, the State of Georgia and South Georgia community development agencies showcase rural expansion model to Atlanta companies seeking alternatives to off-shoring.

Our experience working with economic development, educational and community leaders in South Georgia should be a model for rural communities looking to bring jobs to their towns

PharmaCentra, an Atlanta-based marketing and services firm that provides customizable health care management programs for the pharmaceutical industry, is showcasing its new rural contact center as a model for domestic job creation. The trade missions, hosted by PharmaCentra and the Georgia Department of Economic Development (GDEcD), have included metro-Atlanta business owners, investment bankers and representatives from the State of Georgia. The goal is to introduce business leaders and investors to the concept of rural expansion as an economically attractive alternative to off-shoring. So far, the company has hosted two such trips; others are planned for February and March.

PharmaCentra's Americus operations center opened in October 2008; the Swainsboro center opened June 2007. The expansions were part of PharmaCentra's rural contact center model, which provides PharmaCentra with high quality employees and brings careers to rural communities - including 150 new jobs in Americus and 60 to Swainsboro.

"Our experience working with economic development, educational and community leaders in South Georgia should be a model for rural communities looking to bring jobs to their towns," said Dan Berman, chairman and CEO of PharmaCentra. "I believe that more small and mid-sized companies would choose rural expansion over off-shoring if they were aware of the kind of economic development opportunities that exist in South Georgia and rural communities around the country. These trade missions are intended to increase awareness and expose Atlanta-area business leaders to the great economic options that exist in our own state."

Elected officials and community leaders in Americus, for example, worked closely with PharmaCentra's executives to build out an appropriate office space and provided tax and capital improvement incentives. In a town where tornadoes destroyed businesses, homes and the county's hospital in March 2007, displaced nurses and health care workers were able to apply for one of the 150 jobs created when PharmaCentra opened in Americus. The city is also home to two schools - Georgia Southwestern State University and South Georgia Technical College - granting PharmaCentra access to a very skilled, educated and motivated workforce, all within 135 miles of Atlanta.

"The first two trade missions to South Georgia in December and January were a tremendous success. We would like to coordinate trips like this on a monthly basis," said Berman. "Too many Atlanta-based companies simply don't realize that opportunities like this exist in their own backyard. We want to change that."

About PharmaCentra
PharmaCentra, located in Atlanta, offers customizable programs that help pharmaceutical companies provide comprehensive support to the physicians and patients who depend on their brands. From compliance and persistency to strategic sales and marketing, PharmaCentra's programs and services represent the future of health care management, offering clients integrated initiatives that allow them to effectively manage the flow of information between themselves, physicians and patients while increasing market share. For more information, contact Dan Berman, chairman and CEO, at 770-395-0088, ext. 2012, or visit


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