In Search of Interactive Excellence in So Florida; 2009 SoFIE Interactive Awards Call for Entries - Deadline Feb. 27, 2009

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The South Florida Interactive Marketing Association is now calling for entries for its 2009 South Florida Interactive Excellence (SoFIE) Awards, which encourage creative, innovative and measurable digital marketing programs and reward the South Florida digital community for their hard work.

The South Florida Interactive Marketing Association is now calling for entries for its 2009 South Florida Interactive Excellence (SoFIE) Awards, which encourage creative, innovative and measurable digital marketing programs and reward the South Florida digital community for their hard work.

Companies based in Florida or advertising/marketing agencies with clients based in Florida, may submit interactive work produced during 2008 for more than seven categories at http://www.sofieawards.com. The cost to enter is $150 per submission for SFIMA members and $200 for non-members. Entries must be received online by Friday, February 27, 2009. Finalists in each category will be notified by Friday, April 3, 2009 and the winners will be announced at the SoFIE Awards Gala held Friday, May 1, 2009.

Sponsors of the SoFIE Awards include World Media (premier), Razorfish and Silver Pop. The seven judging categories include "Best Online Brand Experience", "Best Use of Social Media or User Generated Content" and "Best of Show". A panel of judges will be drawn from academia, media and nationally recognized practitioners in interactive marketing.

The SoFIE Awards Gala event will be held Friday, May 1, 2009 from 6:00 pm to 9:00 pm at Gulfstream Park Race Track in Hallandale, FL. The event will showcase the finalists' work, including the flash and interactive features of each entry and the program results. In addition to the awards presentation, there will also be live entertainment, a gourmet dinner, an after-party and access to the Gulfstream casino.

The South Florida Interactive Marketing Association, founded in 2002, is one of 12 Interactive Marketing Associations in the US. It is a non-profit forum dedicated to the exchange of ideas, information and best practices to help members grow their interactive marketing activities and successes. The organization is the primary interactive marketing voice in South Florida. For more information, visit http://www.sfima.com.

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Jillian Baczewski

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