Watertown, MA (PRWEB) January 29, 2009
WHAT: Scott Anthony, president of Innosight LLC, lead author of "The Innovator's Guide to Growth" (HBP, July 2008) and author of the forthcoming book, "The Silver Lining: An Innovation Playbook for Uncertain Times" (HBP, spring 2009), will present a Webinar, The Silver Lining: How Innovator's Lead in a Downturn. The interactive Webinar, offered by Harvard Business Publishing, will provide participants with actionable steps for weathering today's economic climate while continuing to lead innovation.
Through his presentation, Anthony will not only highlight ways companies can continue to innovate in a downturn, but will also provide participants with a valuable road map expanding on the following steps, among others:
•How to do more with less, via intelligent re-featuring and risk sharing
- Ways to prudently prune an innovation portfolio
- How to deflect disruptive threats and seize previously overlooked opportunities
Prior to the event, each registrant will receive a copy of "The Innovator's Toolkit," a guide for executing disruptive ideas and institutionalizing innovation. After the event, each registrant will receive a copy of "The Innovator's Guide to Growth" along with a Key Learnings Summary capturing the Webinar's major themes and insights.
WHEN: Wednesday, February 11, 2009, noon - 1:30 p.m. EST
CONTACT: To register for the Webinar and for more information, please visit Harvard Business Publishing.
About Innosight LLC Founded in 2000 by Mark Johnson and Harvard Business School Professor and author, Clayton Christensen, Innosight is a consulting firm focused exclusively on enabling companies to achieve repeatable growth through innovation. Building off of the theories of disruptive innovation outlined in Christensen's best-selling books - "The Innovator's Dilemma" and "The Innovator's Solution," Innosight combines proprietary tools and processes with pattern recognition skills and judgment to develop high-potential ideas for new growth businesses. Using well-structured, market-tested frameworks and models allows Innosight to have substantial impact in a short period of time, and facilitates knowledge transfer and skill building. The company has the privilege of collaborating with many of today's leading companies as they seek to create and respond to market disruptions including Proctor & Gamble, Johnson & Johnson, Best Buy and Time Warner. Innosight is headquartered in Watertown, Mass. More information is available at http://www.innosight.com/our_approach.html.
Stern + Associates (public relations for Innosight)
908/276-4344 ext. 227