This is an entertaining way to engage consumers on multiple levels and get them to see that shop towels can be used outside of the auto and paint industries
Philadelphia, PA (PRWEB) January 28, 2009
Grill, baby, grill. And if your efforts result in a greasy, mucky mess, the "Dirty Grills Gone Wild" contest sponsored by Kimberly-Clark Professional may offer you a sizzling new start.
The contest, created by branding agency, Stick and Move, is seeking the grossest grill in America. Its owner will receive a new Dacor® Epicure 36" grill and grill cart (valued at $5,900) and a year's supply of Scott Shop Towels. To enter, contestants must submit a digital photo of their dirty grill by February 2, 2009 at http://www.dirtydirtygrills.com.
"This is an entertaining way to engage consumers on multiple levels and get them to see that shop towels can be used outside of the auto and paint industries," said Steve O'Connell, Executive Creative Director at Stick and Move.
The contest is being promoted at barbeque competitions and football tailgate parties across the country, and will end the week after the Super Bowl. Organizers will also be shooting footage of grimy grills for a "Dirty Grills Gone Wild" video that will be posted on the contest web site as well as on other Internet sites.
Entries will be reviewed by a panel of judges, which includes Joey Mac's Smoke Stax, the award-winning grilling team of Joe (Joey Mac) McManus and Wayne Styck. "The Dirtiest Grill in America" will be anointed in February 2009.
About Kimberly-Clark Professional:
Kimberly-Clark Professional, located in Roswell, Ga., is one of four global business segments of Kimberly-Clark Corporation. The Kimberly-Clark Professional DIY business provides professional solutions for home improvement and car care projects to make fixing up and cleaning up fast, easy and efficient. For more information, visit http://www.kcdiy.com.
Founded in 1965, Dacor offers a complete line of innovative, luxury kitchen appliances for people who are passionate about cooking. The company has introduced many industry firsts, including an outdoor grill with built-in halogen lights and the world's only 30" dishwasher. For more information, visit http://www.dacor.com or call 800.793.0093.
About Stick and Move:
Stick and Move (stickandmove.com) was founded in April of 2005 by Crispin Porter and Bogusky alums Steve O'Connell and Jared Scott. In addition to Kimberly Clark, some of the companies Stick and Move is currently working with are Advanta Bank, TradeKing, Yakima Products, Schwinn., vitaminwater, Powerade and Leatherman Tools.
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