First Targeted B2B Advertising Network Bizo Finishes its First Quarter of Operations with Over 60 New Partners and Customers

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Top performing display advertising network for four of five largest B2B clients

Bizo's targeting capabilities have enabled advertisers for the first time to directly reach specific groups within that user base, in turn yielding significantly higher revenue for Plaxo.

Bizo, Inc., the world's first targeted B2B advertising network, announced its Q4 and 2008 results today, with revenues exceeding plan and a trajectory to attain positive cash flow in 2009. Bizo, which launched publicly in September of 2008, has built its network to over 30 million targetable business professionals. This makes it the largest B2B ad network in the world, and the only network that allows a marketer to target the business professional by intent as well as bizographic data such as job title, company size, industry, and seniority.

In Q4, Bizo signed over 20 advertisers, including Capital One, Monster, RatePoint, and Superpages. Additionally, more than 30 top business data and inventory providers have joined the network, including Manta, Technorati, BizBuySell, BusinessMart, ResourceNation, and Plaxo. Bizo was the number one performer for four of its top five clients and paid out over $150k in royalties to its publisher partners in Q4.

"It's all about results, particularly in a down economy like the one we're currently facing," said Russell Glass, Bizo's founder and CEO. "We're thrilled that we've made so many B2B advertisers and publishers successful in our first quarter out of the gate, and I think we're well positioned to quickly grow this initial success into a large and sustainable business."

"In just a few months working with Bizo, we're increasing our brand awareness with audiences that matter," said Richard Turcott, CMO for RatePoint, Inc., a leading provider of customer feedback and online reputation management services. "Bizo's business targeting ensures we're getting in front of the most qualified audiences for our business, and it shows in the results."

"Plaxo has a user base that is very attractive to advertisers," said Peter Lester, the VP of business development for Plaxo, a social utility popular with professionals. "Bizo's targeting capabilities have enabled advertisers for the first time to directly reach specific groups within that user base, in turn yielding significantly higher revenue for Plaxo."

Bizo's technology collects anonymous bizographic data from many different data provider partners and optimizes it to deliver a unique understanding of its business professional audience. With this technology, Bizo is able to put a marketer's message in front of exactly the right audience, improving the efficiency of every dollar spent.

Bizo's B2B advertising network is currently accepting applications for publisher, data provider and advertiser relationships at . Bizo will be presenting its entire line of services at the eComXpo Virtual Forum January 28th and 29th. Interested participants can register for free passes to visit the Bizo booth by signing up here.

About Bizo:
Bizo, Inc. is the world's first and largest targeted B2B advertising network, and currently reaches over 30 million targeted business people across thousands of sites on the web. Bizo has created a new approach to online B2B marketing with precise ad targeting that's based on a prospect's bizographics - industry, functional area, seniority, size of company, education, gender, location and more. This unique understanding of a person's intent and bizographics allows Bizo to anonymously deliver powerful ad targeting based on these attributes and behaviors.

  •     For a B2B marketer, Bizo allows marketers to target specific business audiences on publisher sites across the web to easily and affordably reach highly qualified audiences.
  •     For a publisher, Bizo creates new revenue opportunities and increases monetization of publisher audiences.
  •     For business audiences, Bizo decreases the volume of irrelevant and annoying advertising across the web. Bizo only utilizes anonymous information, ensuring complete privacy.

Bizo is privately held and based in San Francisco, CA.


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Russell Glass
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