Navigating the Financial Crisis: How Marketers Should Use Social Media in a Time of Tight Budgets
Palo Alto, CA (PRWEB) January 29, 2009
Gigya, Inc., the leading widget and content sharing platform for the social web, today announced that it is taking part in four key conferences in the next three weeks. Touching on themes such as effective use of social media in tough economic times, using widgets to improve consumer daily life and the future of social media and experience, this series of events are a "must-see" for marketers interested in social technologies.
January 26, 2009, Liza Hausman, Vice President Marketing of Gigya spoke at OMMA Social in San Francisco. This one-day event, designed to update marketing and media professionals on social media trends, addressed social marketing challenges and provide insights on how to make social networking work for companies in this challenging economic environment. Moderated by Joan Voight, MediaPost, Hausman's panel "Navigating the Financial Crisis: How Marketers Should Use Social Media in a Time of Tight Budgets," addressed the financial crisis, changes in spending, and the impact on newer technologies like social media. Hausman was joined on her panel by Rob Crumpler, CEO, BuzzLogic, Deborah Schultz, Social media consultant, Neal Shenoy, Managing Partner, (212) Media, Heidi Skinner, Director of Emerging Media, Critical Mass.
February 3-4, 2009, Gigya is sponsoring a breakfast Digital Media Measurement and Pricing Summit, as well as participating on several panels. This unique summit designed for Digital Media, Marketing, and Advertising executives focuses on advertorial accountability and better ways to reach revenue goals. Among other topics, executives will learn about how new digital media platforms, like widgets, can help achieve marketing objectives. Liza Hausman will lead a discussion on the viral capability of widgets as well as the best means to track and measure audience engagement and ROI.
February 8-11, 2009, Gigya will participate in the first-ever Marketing Interventions at the iMedia Brand Summit in Bonita Springs, Florida. Each "Intervention" will features brand judges onstage and a specific problem that "interventionists" pitch to solve, followed by a rough-and-tumble discussion among judges, interventionists and the audience. Gigya CEO Dave Yovanno will be one of two interventionists on the Social Media panel, along with Chris Cunningham, CEO and Founder, appssavvy. The brand judges will be Sean Cheyney, VP, Marketing & Business Development, AccuQuote, and Brian Lipman, Manager, Interactive Marketing, ConAgra Foods. The moderator will be Masha Geller, Content Director of the iMedia Summits.
February 9-10, 2009, Gigya will participate at MediaBistro's User Generated Content Conference & Expo (UGCX) in San Jose, CA. This conference brings together experts in user generated content and social networks. Ben Pashman, VP of Sales & Business Development at Gigya will be taking part in on the panel, "(Up)Load Yours: Widgets, Webisodes, and Clips" which addresses widgets, webisodes and other applications that make consumers lives easier. With Kevin Chou, CEO, Watercooler, Gabriel Rene, CEO, MagNet Solutions, Tom Conrad, CTO, Pandora, and moderator Amit Gadhia, Founder & CEO, Artyllect, this session will discuss how everyone can participate in widget development.
Also at UGCX, Rooly Eliezerov, President of Gigya, will be taking part in "All Mashed Up -The New Web as a Platform" a panel about connecting inventory with markets, content with audiences, and people with other people. Yovanno will be joined by moderator, Adam Hirsch, COO, Mashable and speakers, Paul Buchheit, Co-Founder, FriendFeed, Gannon Hall, CMO, Kyte, Peter Yared, Founder & CEO, iWidgets, Ryan Barrett, Software Engineer and Co-founder of Google, App Engine, Google, Inc
"By supporting these industry events, I like to think that we're showing our commitment to knowledge transfer and to shaping the future of digital advertising," said CEO Dave Yovanno. "The opportunity for our team to reach out to the industry and not just share our knowledge but also learn from others is something we look forward to immensely."
Gigya's technology makes it easy for people to share content and experiences across platforms, providing publishers and marketers with powerful tools for increasing audience reach and engagement. Reaching more than 160 million people each month, Gigya's innovative widget distribution network enables marketers to engage consumers in social environments and enlist them as brand advocates. The company's Wildfire and Socialize products enable publishers to syndicate and track their content across more than 60 unique platforms, and to integrate their own websites with popular social networks like MySpace and Facebook. Publishers and advertisers including CNET, Disney, DoubleClick, Electronic Arts, Hyundai, Kraft, Levis, RockYou!, Unilever and Walmart choose Gigya to power their social initiatives.