Tap Into The City Sponsors The Museum of the City of New York's Exhibit: Growing and Greening New York

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The Museum of the City of New York opened its new exhibit: Growing and Greening New York: PlaNYC and the Future of the City, on December 11th with Mayor Bloomberg giving the opening remarks. The exhibit takes the visitor through a typical day from 7 a.m. through 2 a.m. -- linking routine activities with information documenting their collective impact on the environment, while also offering alternatives and innovations that will lead to greater sustainability by 2030. The "6 pm hour" highlights shopping and sustainability and exposes the environmental impact of drinking bottled water. Tap Into The City's own NYC H2O Reusable Sports Bottle graces the display.

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Buying bottled water daily - or even occasionally - may seem harmless enough, but last year Americans consumed 50 billion single-use water bottles. 85% of these bottles ended up in landfills

The Museum of the City of New York opened its new exhibit: Growing and Greening New York: PlaNYC and the Future of the City, on December 11th with Mayor Bloomberg giving the opening remarks. The exhibit takes the visitor through a typical day from 7 a.m. through 2 a.m. -- linking routine activities with information documenting their collective impact on the environment, while also offering alternatives and innovations that will lead to greater sustainability by 2030. The "6 pm hour" highlights shopping and sustainability and exposes the environmental impact of drinking bottled water. Tap Into The City's own NYC H2O Reusable Sports Bottle graces the display.

"Buying bottled water daily - or even occasionally - may seem harmless enough, but last year Americans consumed 50 billion single-use water bottles. 85% of these bottles ended up in landfills," said Sandy McKelvey, founder of Tap Into the City. "We are proud that New York City has taken the lead in urging its residents to drink local tap water and thereby help build a more sustainable future."

Single-use plastic water bottles have a devastating effect on the environment, producing 2.5 million tons of the greenhouse gas CO2 annually from manufacturing and hundreds of thousands of tons of CO2 from transportation. Also highly wasteful, the disposable bottles require more than 17 million barrels of oil annually in the U.S. alone to produce. Coupled with transportation and other costs, single-use bottles account for nearly 49 million barrels of wasted oil per year, enough to fuel three-million U.S. cars for a year.

Tap Into The City launched the NYC H2O Sports Bottle in December 2007, encouraging residents and visitors to choose New York City tap water over bottled water. Brooklyn Borough President, Marty Markowitz said, "It's a brilliant idea whose time has not only come - but is long overdue!" In 2008, Tap Into the City launched Suffolk County Water Authority's Long Island's Buried Treasure tap water campaign, resulting in the distribution of 10,000 reusable water bottles to residents all over Eastern Long Island.

According to Emily Lloyd, former New York City DEP Commissioner, "Each time you drink NYC water instead of a bottled alternative, you are protecting our environment and helping to curb the impact of climate change on our water supply system."

"Thanks to the New York City DEP that maintains our infrastructure and protects our source water, New York City tap water is among the world's best. We are now aware that the choices we make today have an irreversible impact on the environment tomorrow. By returning to the tap, and by using safe, recycled bottles, we can kick our bottled water habit," concluded McKelvey.

Growing and Greening New York: PlaNYC and the Future of the City runs through Earth Day, April 22nd. You can purchase an NYC H2O Sports Bottle at the Museum of the City of New York's Gift Shop or online at: http://www.tapintothecity.com.

About Tap into the City
Tap Into The City was founded in 2007 to promote tap water and raise awareness about the environmental impact of consuming bottled water. Tap Into The City customizes bottles for municipalities, schools, companies and organizations seeking to promote the public benefits of tap water to their residents, employees, constituents or customers. As a full-service company, Tap Into The City designs and produces sports bottles and other promotional materials supporting tap water campaigns across the country. The NYC H2O Sports Bottle, is made in the USA from safe, non-leaching, recycled HDPE plastic. To get more information or to purchase an NYC H2O Sports Bottle, visit http://www.tapintothecity.com.

Drink NYC H2O -- Straight from the tap.

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