(Vocus) January 29, 2009
Blue Chip Vacations, one of the UK’s fastest growing holiday accommodation companies, has compared holiday properties across Europe and found the majority to be double the cost, with some costing almost three times that of a comparable UK holiday. With demand for UK holidays higher than ever the company, which already has bookings up 72% year on year, is predicting record bookings for 2009 and warning customers to book early to avoid disappointment.
Neil Simpkin, Marketing Director, Blue Chip Vacations comments, “We have seen a major increase in UK holidays in the last year. Initially this was due to people’s reluctance to travel abroad due to security issues; the hassle of airline travel or lengthy delays but recently, with the drop in value of the pound against the Euro, holiday makers are looking for more value for money from their annual holiday due to the difficult economic conditions and bookings have gone through the roof. In many ways it is understandable, factor in costs of airline travel; taxes; car parking and car hire at your destination and the cost can triple.”
The price of a typical holiday for four with Blue Chip Vacations at the Manor House, Torquay, Devon is £596 for a week in May, when you include travel costs and booking fees. Compare that to a holiday in Mallorca in a similar size and quality of property which comes in at £1,300 and it is clear why so many people are forsaking Europe for home. Foreign property costs which were relatively comparable to those in the UK when the pound was strong are now out of the budget of many. Add to that good temperatures and climate in the south west and less travel time to your destination and the south west is shaping up to be the place to holiday this year for anyone wanting value for money without compromise on quality.
Managing Director Liam Gavin admits he was staggered by the findings, ‘We compared prices on around a dozen holidays across Europe from a broad section of companies. Whilst it is hard to compare like for like, all were two bedroom properties in similar positions, with pools, and perfectly suited to a family of four. However the cost variation was enormous, the cheapest European holiday property we found as a comparison was a stone cottage in Provence, yet the cost for that holiday still totalled more than double that of a holiday in the West Country. And that’s without including food, drink and entertainment costs, all victims of the exchange rate.”
“The Euro is at its highest level ever so the public are not getting value for money in Europe at the moment. People are cutting back on extraneous expense due to the recession and their money isn’t going very far abroad. The travel costs alone are killing foreign holidays but when the exchange rate is so low as well it becomes untenable.”
“In many ways the UK holiday market is the beneficiary of the economic downturn. The UK is becoming trendy again as it is easy to access by car. For affordable luxury, at real value for money prices, it is now better to holiday in the UK than travel abroad.”
For further details, contact:
Simon Whittam on 01752 823414
01803 855282 or 07802 416420
NOTES TO EDITORS:
Blue Chip Vacations has over 500 handpicked 4 and 5 star rated properties and is the fastest growing holiday provider in the West Country.
The company recently won a silver award at the prestigious South West Tourism Excellence Awards in the category of Tourism Website of the Year, and was awarded the silver award from the Green Tourism Business Scheme (GTBS) earlier this year.
By letting a property through an agency such as BCV, owners can benefit from favourable CGT and inheritance tax treatment, as well as the new ‘entrepreneurs relief’ announced last November.
Blue Chip Vacations has recently signed the new [Peter de Savary properties at Babbacombe, Devon include 2 period apartments, originally fishermen's cottages, and a 4 bedroom detached cottage. They are available for rental from the beginning of May.
ITV1 has a special report on ‘Your Pound Abroad’ in a ‘Tonight’ show special on Friday 30 January at 8pm.