Money talks! Bournemouth Based Digital Agency Refreshed Media have Been Working Closely with The BBC to Produce an Interactive Video Promoting Financial Awareness

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The video is a key part of Radio 1's "money matters" campaign, and challenges website visitor's skills in different situations such as buying a car or a holiday.

With the UK now in recession, these light hearted clips underpin a very serious message of the need to be financially aware, and DJ talent Scott Mills and Tim Westwood head the campaign to engage the core 16-24 year old audience.

Creative Director Jamie Shanks directed the short films; "we shot each scenario in London, and back in the editing suite this was converted into Flash. After watching each clip the viewer gets asked what they'd do, and depending on their click Tim Westwood gives a no-nonsense answer. This interactive approach makes it extremely engaging and the feedback has been excellent."

By the second day over 4000 unique visitors had viewed the video from the website.

Sales & Marketing Director Sarah Baker commented "I am delighted to be working on such a key and innovative project. I feel this demonstrates the creativity coming out of Dorset's digital agencies in 2009."

The "Scott's money dilemmas" interactive video can be found now at http://www.bbc.co.uk/radio1

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Simon Melaniphy