Even in this economy, Direct Marketing still holds more opportunities for growth than many segments of the marketing industry
Salisbury, MD (PRWEB) January 28, 2009
"Even in this economy, Direct Marketing still holds more opportunities for growth than many segments of the marketing industry," notes Jerry Messer, President and CEO of Data Services, Inc. Messer, a participating panelist at the Presidential Forum of the Hudson Valley Direct Marketing Association on February 10th, 2009 in Greenwich, CT, is unapologetic in his enthusiasm for an industry he has been a leading player in for the past four decades.
"Accountability is on everyone in business today. Now, as never before, we see that traditional marketers are being held accountable for a measurable return on investment; something direct marketers have embraced for years. So although we find a constant stream of news about the worsening economy, we are indeed fortunate to participate in an industry that has a 'measuring mentality' well ingrained.
"Young people entering the direct marketing industry today truly have a tremendous opportunity to learn from the old masters of direct marketing in many different aspects of the industry," Messer continued. "From catalogers and list specialists to printers and data processing vendors, a marketer just entering the direct marketing industry has a staggering amount to learn. That's one benefit of the Hudson Valley Direct Marketing Association - they place a high value on the professional development of the individual. That's one of the main reasons I look forward to sharing as a panelist during the HVDMA Presidential Forum."
When asked about other developments in direct marketing, Messer highlighted the importance of international direct mail. "As recently as fifteen years only large international companies could effectively engage in international marketing. Small players were locked out by the vast obstacles in logistics alone. However that's now changed. The internet, better global address hygiene tools, and more tightly integrated postal logistics services have rapidly advanced global direct mail and ecommerce. Although it's not quite as easy to mail customers in London as Louisiana, the challenges are much less significant for today's direct marketing company. Of course, as in any new market a business ventures into, newcomers are at risk financially unless they actively search out seasoned suppliers to help them navigate international market.
The Hudson Valley DMA http://www.hvdma.org is a club designed to support direct marketing professionals in the Hudson Valley area and beyond. Club activities include a year round curriculum of luncheon seminars and panel discussions featuring DM industry leaders and networking opportunities. This February 11th the HVDMA will feature four presidents of leading direct marketing companies that have survived previous economic downturns.
About Data Services:
Founded in 1967, Data Services, Inc. (http://www.dataservicesinc.com) is a privately held company based in Salisbury, MD with offices in New York, Connecticut, Pennsylvania, New Jersey and Virginia. Data Services, Inc. specializes in US, Canadian and International Direct Mail Data Processing, Merge-Purge, Database Building, Email Campaign Management Services and Online list count and ordering tools and will exhibit at the 2009 Technology for Marketing and Advertising Show (http://www.t-f-m.co.uk/) in London February 24th and 25th as well as the International Direct and Interactive Marketers Forum (http://www.dmi-events.com/) in New York on March 24th.
Data Services, Inc.
+1 - 410-546-2206 x3003