Infinity Marketing Solutions Offers SMBs an Alternative to Ad Agencies and In-house Marketing

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Infinity Marketing to provide outsourced marketing solutions to SMB clients in Tampa Bay. Instead of pay-per-hour, clients pay for performance and results on a fixed-price, unlimited support, recurring monthly investment basis. By selecting a tailored solution that meets their particular business needs, clients can afford a true, best-in-class marketing solution.

Infinity Marketing differentiates itself from its competitors by focusing on one thing. Sales. We not only plan and manage your entire marketing solution; we also measure and hold ourselves accountable for actionable results. In short, Infinity Marketing offers marketing solutions that deliver sales.

Terry Hedden, CEO of Infinity Business Systems Inc, today announced the launch of Infinity Marketing Solutions. He explains, "Infinity Marketing differentiates itself from its competitors by focusing on one thing. Sales. We not only plan and manage your entire marketing solution; we also measure and hold ourselves accountable for actionable results. In short, Infinity Marketing offers marketing solutions that deliver sales." The company will provide outsourced marketing solutions for small and medium-sized business (SMB) clients in Tampa Bay and the surrounding areas.

Infinity Marketing Solutions was born out of Infinity Business Systems (IBS), a leading Managed IT Services Company serving the Tampa, Orlando, Sarasota and Atlanta markets. "Surging market demand for our website design and internet marketing services (SEO & SEM) led us to expand our offering to the point that spinning it off was the logical approach," said Terry. IBS will be a client of Infinity Marketing and vice versa.

In addition to the transfer of IBS' entire marketing department, Infinity Marketing has acquired two new talents. Creative Director, Ric Colegrove brings a wealth of knowledge from his previous lives at Marketing Associates USA and Schifino Lee, two premier ad agencies in Tampa Bay. Marketing Director, Sarah Sadd is an MBA alumnus from The University of Tampa and brings practical industry experience, focused on achieving impactful marketing on a tight budget for SMB clients. The company has already hit the ground running with the transfer of over 50 current website and internet marketing customers.

"We are essentially flipping the industry on its head, doing for Marketing what IBS has done for IT. Instead of pay-per-hour, you pay for performance and results with a fixed cost and unlimited support," Sarah explains. Infinity Marketing Solutions offers a wide variety of services. They include marketing strategy, corporate branding and ID, direct mail, traditional advertising, media buying, email marketing, e-newsletters and public relations services.

Terry clarifies, "The main drawback to in-house marketing is that it's very expensive to 'do it right' with professional marketing people trained and educated on best-in-class marketing. Most SMB's fail to adequately invest in the right marketing personnel and encourage other roles to become 'accidental marketers'. Less attention to this critical business need results in poor sales performance, few inbound leads and lower firm profitability."

He continues, "Advertising agencies often come with a hefty price tag. Rather than employ a cost-prohibitive solution, many SMB firms bring marketing and advertising in-house partially or fully to save on expenses. By opting for a hybrid outsourcing solution, there is zero accountability for results and a lower-quality solution overall."

Alternatively, Infinity Marketing's services will be sold on a fixed-price, recurring monthly investment basis with client selecting a tailored solution that meets their particular business needs. The plans will offer options that range from low-cost to premium-level solutions with discounts for term commitment. This will provide the client with a true marketing solution and an easy-to-manage and easy-to-budget expense without the intimidation factor of a huge cash outlay.

About Infinity Marketing Solutions

Infinity Marketing Solutions provides outsourced marketing solutions for small and medium-sized business (SMB) clients in Tampa Bay and the surrounding areas, offering Marketing Strategy Development, Corporate ID and Branding, Web Design, Web Development, Web Maintenance, eNewsletters , eMail Marketing, Internet Marketing (SEO/SEM), Flash Presentation Development, Advertising, Direct Mail, Media Buying and Public Relations services. Infinity Marketing's services are sold on a fixed-price, recurring monthly investment basis with clients selecting a series of plans that meet their business needs. The company plans and manages a company's entire marketing solution; taking responsibility for measureable, actionable results. Infinity Marketing Solutions' Corporate Headquarters is located at 4801 George Road, Suite 150, Tampa, FL 33634. To learn more about Infinity Marketing's Managed Marketing Services, call (813) 514-8885 or visit http://www.infinitymsolutions.com

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