Unwired Appeal introduces Matrix™

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Unwired Appeal announced the launch of Matrix™, a centralized messaging platform that merges and distributes user-generated content (text, audio, and video) from mobile phones and the web.

Unwired Appeal announced the launch of Matrix™, a centralized messaging platform that merges and distributes user-generated content (text, audio, and video) from mobile phones and the web. Input channels include text-messaging, web forms, email, and IM as well as custom designed web banners and widgets. Converged messaging and multimedia content is then available to output channels connected to web sites, digital signage, TV overlays, and distributed networks.

"The roots of the Matrix™ platform lead back to our moderated text-to-screen service," commented Steve Nye, VP of sales at Unwired. "But where text-to-screen had just one input text-messaging channel, Matrix™ incorporates an array of input options including web, IM, email, and SMS. The output channels have also been extended to include distribution to digital billboards, web sites, web banners, and mobile sites".

Input and output connections to the Matrix™ platform are integrated through industry standard application programming interfaces. End-user content submitted to the platform is tagged with origin information, filtered, and categorized within the central database system. Content is then processed through a tiered moderation system. A custom user interface allows for live pre-moderation of all messaging, picture, and video content before it is made available to the distribution channels. Unwired provides professional moderation services available 24/7. Automated filters and screening tools are also included.

Matrix™ provides integrated messaging support for a number of mobile and web-based campaigns. From input on Yahoo Groups to output on the giant Nasdaq and Reuters billboards in Times Square, the Matrix™ platform is scalable for high volume events. Unwired Appeal provides turn-key solutions to clients with integrated SMS short codes, web development, and custom displays for digital billboards and web-based screens.

About Unwired Appeal:
Unwired Appeal provides interactive messaging technology to Fortune 500 companies and major brands across the USA. Extending the reach of communications through the integration of mobile devices is at the core of Unwired's services. Enterprise messaging clients include Progressive Insurance, CO-OP Financial, and Mercedes-Benz. Unwired Appeal is headquartered in Boston, Massachusetts.

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STEPHEN NYE

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