Books are the New Business Tool: 42 Rules for Driving Success With Books

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Writing a book doesn't need to be intimidating or complex. The potential business benefits outweigh the work. Publisher Mitchell Levy and other authors share what writing a book has done for their business.

New book: '42 Rules for Driving Success With Books' calls writing a book the best business development tool there is. In the book, author and book publisher Mitchell Levy interviews his most successful writers. Each share the phenomenal results they've seen from writing a book. The surprising part of writing a book is not how much money the book itself makes, but the many ways writing a book builds value.

In the book 40 authors give insight into the depth of value a book (or series of books) has brought their business. Books can demonstrate innovation, share marketing strategies, improve client retention, or share ways to use a tool or service. Writing a book builds reputations and establishes leadership and is especially valuable for people such as CEOs and others in leadership roles.

Popular marketer Seth Godin talks about why writing a book is important - and it's not about making money. "The reason to do it is to have a brochure, with credibility, in the world, that doesn't cost you money. It only works if the book is generous and helpful and doesn't make a sales pitch. The more generous, the more you will make from your other stuff."

Each chapter shares the impact of a writing a book had on their writers. It details how writing a book helped careers, brought new business, and added instant credibility. "I wrote my first book, '42 Rules of Marketing' in 2007…The book had a huge impact on my consulting business - tripling revenue and increasing average project fees by almost 25%. I was amazed at how much value I got out of my book," said Laura Lowell.

Authors call writing a book life-changing. Being an author built confidence, opened doors, and grew business. Dan Janal, CEO of PR Leads says that "Having helped connect tens of thousands of experts with the media, I can say one thing for certain, authors have the advantage hands-down. Read this book to see for yourself. If you're a professional service provider or a corporation trying to demonstrate thought leadership, this is a must read!"

Author of the book Mitchell Levy is publisher and CEO of Happy About. He has guided many authors through the process of writing and marketing a book. This is Levy's eighth business book. Turn experience into a book and a book into business with 42 Rules for Driving Success with Books.

Key stats for 42 Rules for Driving Success with Books:

  • Title: 42 Rules for Driving Success With Books
  • Subtitle: Success Stories of Corporate and Author Thought Leadership
  • Authors: Mitchell Levy
  • Date of Publication: January 1, 2009
  • Price: Paperback $19.95, eBook $11.95
  • ISBN: Paperback: 978-1-60773-012-5 (1-60773-012-X)
  • ISBN: eBook: 978-1-60773-013-2 (1-60773-013-8)

Feel free to contact:

  • Publisher/Author: Mitchell Levy, 408-257-3000
  • Executive Editor, 42 Rules Series, Laura Lowell, 408-832-1674

About Happy About®
Happy About® books deliver wisdom. Our books are smaller, compact, high-impact reads that are typically 100-150 pages and are delivered in paperback, eBook, or podbook format. Visit Happy About at for more info. For quantity discounts, please contact the publisher, Mitchell Levy at 408-257-3000.

Press Copies
A free copy of the book is available to the press upon request. Please send an e-mail to prupdate(at)happyabout(dot)info

Purchase 42 Rules for Driving Success with Books at

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