CREATHOR VENTURE Invests in the Social Shopping Platform stylefruits.de

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Munich-based internet startup stylefruits.de, trendsetter in social shopping receives venture capital from CREATHOR VENTURE.

In the area of e-commerce social shopping is perceived as the market segment with the highest growth rates and the largest potential

By linking conventional online shopping with innovative social community functions, stylefruits.de intends to make web shopping more diverse and interesting. The concept mainly aims to enter the attractive target market of young women.

"The women's segment in e-commerce is drawing more and more attention, as it is considered to have a lot of potential which is not yet tapped" says Ingo Heinrich, CEO of stylefruits.de. "
"We are taking the lead in this trend and offer a platform which combines an innovative shopping community, shopping guide and online shop."

On the website stylefruits.de users can choose clothing and accessories from a variety of online shops in order to arrange customized outfits. As an inspiration one can click through other stylefruits.de users' recommendations, discuss with them matters of style and let other users evaluate one's combinations.

As a shop aggregator stylefruits.de offers benefits for both online shop operators and customers. Customers can benefit from the wide choice resulting from the bundling of shops. For shop operators the integration of stylefruits.de represents an attractive new distribution channel.

"In the area of e-commerce social shopping is perceived as the market segment with the highest growth rates and the largest potential," says Cédric Koehler, Investment Manager at CREATHOR VENTURE. "Since the development of this market is only in the early stages in Germany, chances are excellent that stylefruits.de will develop the market early on and successfully."

About Creathor Venture:
CREATHOR VENTURE invests in technology-oriented companies and entrepreneurs from the fields of life science, IT, telecommunication, new media, new materials, electronics, nanotechnology and clean tech.
With 25 years of experience in the venture capital market, acting as lead investor for more than 200 companies and participating in over 20 IPOs we provide not only capital but also industry knowledge, expertise at building companies, and the network to develop a sustainable business model with a globally competitive advantage.
The management team at Creathor Venture includes the founder of former Technologieholding, Dr. Gert Köhler as well as Ingo Franz and Karlheinz Schmelig. Examples of successful companies the partners have managed from the first round of financing to IPO are Micronas (SMI), SEZ (SMI), Intershop (Prime Segment), Infovista (NASDAQ, Nouveau Marché), POET (Prime Segment, NASDAQ), Wavelight (Prime Segment),Epigenomics (Prime Segment) and ITN Nanovation (Prime Segment).

Extraordinarily successful companies that the partners have managed from the first round of financing to IPO include Micronas (SMI), SEZ (SMI), Intershop (Prime Segment), Infovista (NASDAQ, Nouveau Marché) and ITN Nanovation (Prime Segment).

Contact
Cornelia Koenig
Creathor Venture Management GmbH
Marienbader Platz 1
61348 Bad Homburg
Germany
Tel: +49 6172 13 97 20
Fax: +49 6172 13 97 229
Email: cornelia.koenig (at) creathor.de
http://www.creathor.de

About stylefruits.de:
On the stylefruits social shopping platform users can chose clothing and accessories from a variety of online shops in order to arrange customized outfits. As an inspiration one can click through other Stylefruits users' recommendations, discuss with them matters of style and let other users evaluate one's combinations. Stylefruits.de is linked to a big number of online shops, so all of the garments and accessories can be directly ordered. Part of the committed stylefruits.de team are the founders Ingo Heinrich, Michael Vietze and Mathias Ziegler as well as a few enthusiastic internet and fashion fans.

Contact
Ingo Heinrich, CEO
stylefruits GmbH
Brecherspitzstr. 8
81541 Munich
Germany
Tel: +49 89 324 89 900
Fax: +49 89 324 89 985
Email: ingo.heinrich (at) stylefruits.de
http://www.stylefruits.de

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Cornelia Koenig
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