The combination of a powerful online ideation tool like IDEALYST, and innovative exercises that can jump-start the creativity process, will enable participants to come up with ideas that are truly breakthroughs
Waltham, MA (PRWEB) January 29, 2009
Applied Marketing Science is pleased to announce the release of its new creativity module, which will be included as a standard feature of its IDEALYST® web-based brainstorming tool. The creativity module was designed in collaboration with innovation guru Jim Ferry, to encourage and promote "out-of-the-box" thinking from IDEALYST participants.
The new IDEALYST module leads participants through open-ended free association exercises that spark creativity and help users approach traditional business problems from fresh perspectives. This pioneering approach to online idea generation, which stimulates creative thinking as an inherent part of the brainstorming process, sets IDEALYST apart from other ideation and collaboration offerings currently available.
"The combination of a powerful online ideation tool like IDEALYST, and innovative exercises that can jump-start the creativity process, will enable participants to come up with ideas that are truly breakthroughs," said Ferry, President of Boston Innovation Group. According to Gerry Katz, Executive Vice President of AMS, "IDEALYST has already helped clients generate hundreds of new ideas for improving their products, services, processes, marketing initiatives, and more. With the addition of a structured creativity process, not only will teams generate more innovative ideas, but the team itself will remain more engaged and challenged throughout an ideation session."
Developed by Applied Marketing Science, Inc., IDEALYST enables users to generate ideas in support of innovation initiatives, new product or service development, market research projects, marketing/branding campaigns, employee satisfaction programs, and virtually any other topic that would benefit from group input. Team members can log on to IDEALYST and contribute ideas as often as they wish, whenever it is most convenient for them. For more information, please visit http://www.ams-inc.com/npd/realyst.asp.
About Applied Marketing Science
Applied Marketing Science is one of the leading Voice of the Customer consulting companies in the world, with proven methodologies for gathering the Voice of the Customer, training and coaching clients in VOC methods, and idea generation and evaluation using state-of-the-art, web-based tools. Over the past twenty years, we have helped hundreds of clients in a broad range of industries incorporate "best practices" into their product development processes. Founded in 1989 with roots in the MIT Sloan School, AMS offers an array of services to meet client needs, and specializes in developing customized solutions for each situation.
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