Basketball Superagent David Falk Shares His Secrets of Success in New Book

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David Falk, the most successful agent in the game of basketball reveals the innovative business secrets that catapulted him to the top of his game.

New York, New York --

The Bald Truth: Secrets of Success from the Locker Room to the Board Room
by David Falk - Foreword by Michael Jordan

Superagent David Falk has represented more NBA first-round draft selections, lottery picks, Rookies-of-the-Year, and All-Stars than anyone else in the business. He changed the NBA's entire salary structure with a unique approach to negotiations that garnered some of the biggest contracts in league history, including Alonzo Mourning's $100-plus million contract with the Miami Heat -- the first ever in professional sports. His groundbreaking Nike deal for Michael Jordan revolutionized basketball by creating the game's first commercial superstar.

For the first time, David Falk shares the fascinating insider details of how he negotiated lucrative contracts, learned from his mistakes, and branded and marketed not only the greatest basketball stars in history but also other elite athletes and coaches. The Bald Truth (Pocket Books; February 2009; $27.00) is a comprehensive look at business at its highest levels and the lessons to be learned from its champions.

Basketball Digest called David Falk one of basketball's most influential people, second only to NBA commissioner David Stern. Blunt, but fair, Falk believes that to make a great deal, both sides have to win. He adheres to steadfast principles, some of which he learned from the celebrated athletes and revered coaching legends--like Georgetown's John Thompson and Duke's Mike Krzyzewski, both long-standing clients and lifelong friends.

David Falk's career and success are legendary, but today he remains in the business for one reason: love of the game -- on and off the court.

About the Author:
David Falk began his career with ProServe in 1974. He formed Falk Associates Management Enterprises (FAME) in 1992 to provide specialized and personal representation services to the company's elite clientele of NBA superstars such as Michael Jordan, Patrick Ewing, Juwan Howard, and many more. After selling the company to a media conglomerate, he relaunched FAME in 2007.

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