How Social Media Can Deliver ROI in 2009

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AeA member Neighborhood America shares expertise on how to electrify your business networks to transform your organization in these uncertain economic times.

The pace of change in both business and government is unmercifully swift with competitive pressures continually bearing down. Not to mention the effects of these uncertain economic times flow into every organization. Consumer spending is down. Corporate and government spending is down. Every dollar is under close scrutiny.

Interestingly enough, according to eMarketer, 78% of companies expect to increase spending in online and mobile social media (http://www.emarketer.com/article.aspx?id=1006341).

Now more than ever the value of social media has become apparent as a vehicle for your organization to connect with those who hold the power to help you succeed: your customers, your constituents, your employees, or your partners. Building relationships within these networks and listening to the voice of the customer, for example, reveals ideas to improve processes, drive revenue and loyalty, and reduce costs.

But to achieve success, organizations have to turn their 'old world' model or way of thinking inside out! To create a 'new world' model, you have to reside 'in network' rather than as a passive onlooker. Basically, your organization has to become an integral part of the conversation, contributing to the discussions as a peer.

Not sure how to do this? Or refuse to believe tapping into your networks can produce tangible results?

Neighborhood America, a proud member of the AeA, has 10 years experience enabling both government and corporate clients to leverage social media that delivers ROI. Your focus is on results. So is ours.

We invite you to download our latest FREE eBook, "Transform Your Business Networks," (http://www.neighborhoodamerica.com/e-books) to learn what it takes. In addition, we share with you how some of our customers have had success and specific case examples with objectives and metrics.

The author, CEO & President Kim Patrick Kobza, is co-founder of Neighborhood America. His vision has led the company through its growth and development since 1999. Kim is a 2008 AeA Southeastern "Spirit of Endeavor" Awards Finalist in the Outstanding Leadership category.

About Neighborhood America

Neighborhood America's ELAvate solution was named the software industry's 'Best Social Networking Solution' for enterprises, honored with the 2008 CODiE Award. ELAvate enables companies to build online and mobile communities to engage consumers, facilitate ongoing dialogue around their brand, and gain continued business intelligence. Brands such as Scripps Networks, FOX News, and Adidas rely on Neighborhood America for its award-winning technology and commitment to guide them through the entire community-building process - from strategy, through implementation, to ultimate success. Learn how your company can gain a competitive advantage by visiting: http://www.neighborhoodamerica.com.

About AeA 

AeA, the nation's largest technology trade association representing all segments of the high-tech industry, is dedicated solely to helping our members' top line and bottom line. We do this in partnership with our small, medium, and large member companies by lobbying governments at the state, federal, and international levels, providing access to capital and business opportunities, and offering select business services and networking programs. For more information, please visit http://www.aeanet.org.

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Kristi Grigsby
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