Email returned $45.06 for every dollar spent on it in 2008, down from $48.34 in 2007
Eugene, OR (PRWEB) January 28, 2009
Palo Alto Software (http://www.paloalto.com) creator of Email Center Pro (http://www.emailcenterpro.com) today announced that it has added the Conversation Tracker™ graphic widget to Email Center Pro, its online customer relationship management (CRM) solution for small businesses. Conversation Tracker allows users to see the flow of email conversations across multiple email accounts, right from their Dashboard. The widget also displays full conversation history, including actions such as assigning a conversation, moving it to a different mailbox, archiving, as well as any internal notes created. An RSS news feed is also available if users want to get instant updates about individual conversations.
According to the Direct Marketing Association, "Email returned $45.06 for every dollar spent on it in 2008, down from $48.34 in 2007," as published by DestinationCRM.com (January 2009).
"The small business community will benefit from online CRM solutions like Email Center Pro, increasing ROI by managing the flow of conversations across many email addresses," states Sabrina Parsons, CEO of Palo Alto Software. "Some small businesses do not need larger CRM applications nor do they have the resources to buy or manage such systems. By all accounts, email is still the highest earning channel, and now small businesses can reap those benefits by turning their email response management into a profit center."
Email Center Pro can handle thousands of messages per day and does so transparently. At any point users can see how many messages are in each Inbox, and how many messages have been responded to. Users can see each response and know who responded to each message. Email Center Pro reliably archives all messages, providing a history of every email that has gone through the service, until a user chooses to delete it. Email Center Pro is password-protected and encrypted to ensure security and uses the Amazon Web Services infrastructure for the same level of reliability as the Amazon.com store.
About Palo Alto Software, Inc. Palo Alto Software, Inc., founded in 1988, helps people succeed in business. BUSINESS PLAN PRO is the best-selling business-planning software in the U.S. retail market, according to NPD Intelect. Palo Alto Software's other products include MARKETING PLAN PRO Powered by Duct Tape Marketing and EMAIL CENTER PRO. Palo Alto Software's product line offers "know-how" solutions that have made it the market leader in its category. Palo Alto Software's award-winning site, http://www.bplans.com, continues to be one of the most frequently-visited sites in the small business arena, offering numerous business-planning resources. Palo Alto Software is a privately-owned corporation based in Eugene, Oregon. More information about Palo Alto Software products is available on the company website, http://www.paloalto.com.