Marketing Expert Christopher Rosica to Deliver Keynote at eRetailer Summit

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Luncheon presentation will focus on the growing importance of a combined branding strategy utilizing both social media and television.

The Electronic Retailing Association (ERA) has announced that Christopher Rosica, CEO of Rosica Strategic Public Relations, will deliver the luncheon keynote address during the eRetailer Summit on Tuesday, March 3, from 11:30 a.m. to 1:00 p.m. The three-day conference will be held March 1-3 at the InterContinental Hotel in Miami, Fla.

This highly sought-after speaker and lecturer is responsible for creating public relations strategies and marketing plans, consulting, crisis management and client advocacy. With clients such as Telebrands and Revlon, Rosica is an innovator in delivering measurable public relations campaign results and counsels results-driven clients from a wide variety of industries.

He is also author of the acclaimed book, "The Authentic Brand," published by Noble Press. The book provides a behind-the-scenes peek at a dozen of today's top entrepreneurs to learn more about their leadership, management and marketing triumphs and lessons.

During his keynote address, Rosica will discuss the rapidly growing importance of a combined branding strategy utilizing both social media and television.

The eRetailer Summit's perfect balance of a world-class educational line-up, networking opportunities with industry leaders in direct-to-consumer marketing, and social events that promise to be truly memorable makes it a can't-miss event for direct marketing and e-commerce professionals. In addition, attendees will have the opportunity to reserve one-on-one time with industry experts in every aspect of multichannel marketing at the first-of-its-kind Solutions Zone.

For more information about the eRetailer Summit and to register, please visit http://www.eretailersummit.org.

About the Electronic Retailing Association
Representing a more than $400 billion market, the Electronic Retailing Association (ERA) is the only trade association in the U.S. and internationally that represents the leaders of direct response, which includes members who maximize revenues through electronic retailing on television, online and on radio. ERA strives to protect the regulatory and legislative climate of direct response while ensuring a favorable landscape that enhances e-retailers' ability to bring quality products and services to the consumer. ERA members include some of the nation's most prominent retail merchants, including Google, eBay, Guthy-Renker Corporation, Discovery Communications, HSN, QVC, ShopNBC, Jewelry Television, Thane Direct, Gaiam, Salem Radio Network, Acorn Corporation, and Bare Escentuals, Inc. For more information about ERA, please visit http://www.retailing.org.

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Vi Paynich
ERA
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