Impact Unlimited Leverages New Technology for Audience "Wow"

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Implements Microsoft Surface™ to Enhance Customer Experiences

Impact Unlimited, a leading provider of brand communications for events, meetings, and exhibits worldwide, has announced the addition of Microsoft Surface™ to its suite of creative solutions for clients. Impact will utilize Microsoft Surface to help clients attract and engage customers through a new type of user experience for a variety of industries including pharmaceutical, consumer electronics and industrial.

Microsoft Surface features a 30-inch, horizontal display that allows multiple users to work independently or simultaneously. Users can actually grab data with their hand and move information through touch or gestures, eliminating the need for a keyboard and mouse. This unique technology allows consumers to virtually manipulate a product as well as offer new ways to freshen up product content and appeal to people's visual and tactile senses. Its size and highly intuitive interactivity are well suited for a variety of environments such as retail, trade shows, conferences, visitor centers and museums.

"The unique interface quickly stops crowds and engages its users," said Stephen Mapes, Vice President of Creative Services for Impact Unlimited. "When combined with an imaginative presentation of product information, users will spend more time interacting with your brand than they would with other technologies. Impact has a great reputation in creating solutions that inspire and engage attendees in live communication environments; this will help us further enhance that experience we can offer our customers."

Impact Unlimited is currently developing a number of solutions for its current clients that will incorporate this new technology. Impact's creative efforts are backed up by its programming partner for Microsoft Surface, Teknikos Inc., with whom they have had a long and successful relationship.

To learn more about Impact's creative communications and solutions, please visit http://www.impactunlimited.com or call 1-800-321-1148.

About Impact Unlimited
Headquartered in Dayton, N.J., with offices in San Francisco, Zurich, and São Paulo, Impact Unlimited is a creative and strategic company that provides a breadth of products and services that help its clients optimize investments in events, exhibits, environments and meetings. The company's award-winning creative services, along with its in-house production capabilities and worldwide logistics network, provide clients with design-driven solutions for building their brands and their businesses at the most critical point in the marketing continuum -- face-to-face at events, exhibits and meetings worldwide.
With 35 years of experience and success, Impact Unlimited serves a Blue Chip portfolio of clients spanning North and South America, Europe, Asia, Africa and the Middle East.

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Tiffany Miller
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