KXEN and Wells Fargo to Highlight the Strategic Value of Next Generation Data Mining at the Predictive Analytics World Conference

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At the Predictive Analytics World conference in San Francisco, KXEN, a global leader in next generation data mining automation is an invited speaker and Dr. Khosrow Hassibi, Sr. Technical Director for KXEN will talk about new challenges in developing predictive analytics solutions and will present real-world examples outlining business benefits achieved by addressing these challenges.

Organizations must make better decisions to thrive in this environment and automated data mining is key technology that can help businesses achieve this. Broader application of predictive analytics across organizations requires more innovative uses of enterprise data, faster development/deployment of predictive solutions, and better measurement of their impacts

At the Predictive Analytics World conference in San Francisco, KXEN, a global leader in next generation data mining automation is an invited speaker and Dr. Khosrow Hassibi, Sr. Technical Director for KXEN will talk about new challenges in developing predictive analytics solutions and will present real-world examples outlining business benefits achieved by addressing these challenges.

Presenting the main case study will be Mike Anzenberger, Director of online Sales and Marketing for Wells Fargo's Internet Services Group (ISG), who will highlight ISG's challenges in incorporating predictive analytics into their online sales and marketing services covering data collection through scoring.

"Organizations must make better decisions to thrive in this environment and automated data mining is key technology that can help businesses achieve this. Broader application of predictive analytics across organizations requires more innovative uses of enterprise data, faster development/deployment of predictive solutions, and better measurement of their impacts," said Dr. Khosrow Hassibi, Sr. Technical Director at KXEN, Inc.

"Wells Fargo and KXEN's session at PAW-09 will be a key part of our program," said Eric Siegel, Ph.D., Predictive Analytics World's conference chair. "This is a unique opportunity to hear about the methods employed and the lessons learned from a world-class analytics practitioner - a rare chance to see what it takes to drive value in the deployment of predictive analytics."

Predictive Analytics World conference sponsored by the Prediction Impact, Inc. will be held at the Nikko Hotel in San Francisco, CA on February 18-19, 2009. The conference program and online registration information may be found at: PAW Conference.

About KXEN:
KXEN, The Data Mining Automation Company™ delivers next-generation Customer Lifecycle Analytics to enterprises that depend on analytics as a competitive advantage.

KXEN's Data Mining Automation Solution drives significant improvements in customer acquisition, retention, cross-sell and risk applications. Our solution integrates predictive analytics into strategic business processes, allowing our customers to drive greater value into their business. Find out more by visiting http://www.kxen.com.

Contact KXEN:
Michele Moussavi
KXEN - North America
Tel: +1 415 904 4165

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Michele Moussavi
KXEN
415-904-4165
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