SoCal's Iconic FilAm Event Unveils Lou Razon's New Collection

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Top FilAm couturier Lou Razon was the keynote designer of the 20th Reflections Awards as it held its final fete in November 2008 in Los Angeles, California.

The new Lou Razon collection dazzled spectators and impressed fashionistas alike with its liberal use of vibrant colors and neutral tones embodied in fashion forward styles. For this particular cluster of couture wear, the designer drew inspiration from busy, on-the-go career women. The creations were visually stunning and palpably comfortable at the same time, with just the right amount of drama to keep them interesting. The new Lou Razon collection features new trends in bridal and formal wear, as well as cocktail attire.

Known for her extraordinary flair for weaving high fashion with client satisfaction, Lou Razon has developed a reputation for being the go-to designer among L.A.'s mainstream TV news women such as KTLA5 morning anchors Cher Calvin and Michaela Pereira, ABC7 health reporter Denise Dador and UPN13 news anchor Maria Quiban. Last November, Lou Razon was once again reunited with her high profile clients Cher Calvin and Maria Quiban as they personally modeled her new collection, alongside other notable professional women in the community.

The Lou Razon fashion show was witnessed by the FilAm's Who's Who, who all turned up for the final 20th Reflections gala. Lou Razon has been in the business of creating bridal couture and formal wear for the past 12 years.

Born and raised in Manila, Philippines, she started designing at age 6. Lou Razon attended Assumption College and obtained a baccaularreate degree in Interior Design. She found herself working for a garment manufacturer during her first years in Los Angeles all the while attending fashion design classes part-time at the Art Institute of L.A., formerly the California Design College.

In 1997, Lou Razon decided to take a leap of faith by opening her own couture shop in West Covina, California. Very soon after, she opened another branch in Glendale to cater to mainstream clients.

Lou Razon is a hands-on designer. After 12 years in the business, she still makes her own patterns to ensure that her designs are consistent with the cut and elegance of a Lou Razon original. She professionally lives by the adage "fit to perfection"--ensuring that each unique, specially-made wardrobe flatters and fits each individual client that it was created for.

Lou Razon' s happy clients are her best advertisement, perpetuating word-of-mouth referrals that are inarguably the best form of marketing there is.

To view Lou Razon's collection, please visit http://www.lourazon.com.

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