Affinity4's Long Distance Phone Bill Round-up Program Lassos in over $40,000 for Participating Charities

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A successful program by Affinity4, which gave individuals the opportunity to round-up their long distance phone bills to a chosen amount and have the overage donated directly back to their select non-profit organization, has resulted in the raising of over $40,000 for participating charities.

Affinity4, one of the nation's leading affinity-based marketers specializing in helping charities, ministries and other non-profit organizations raise funds, has helped generate charitable contributions of over $40,000 through its Long Distance Phone Bill Round-up program.

The Long Distance Round-up program, which started in February 2007, gave individuals the opportunity to round-up their phone bills to a chosen amount with the overage donated directly back to the select non-profit organization. The non-profit received this contribution in addition to gaining Affinity4's ongoing 10% GiveBack on the long distance phone bill proceeds generated by each non-profits' supporters.

Among the organizations that benefited most from the Long Distance Round-up's $40,000 were the American Center for Law & Justice, American Family Association, Focus on Family and Feed the Children.

The Long Distance Round-up program is a good example of "The whole is greater than the sum of its parts," in action. When everyone does just a little, a big difference can be made which is a core principle of affinity marketing.

More about Affinity4

Affinity4 is an affinity-based marketing company whose mission is to help support its non-profits' goals by assisting in their fundraising and development programs. Specifically, Affinty4 markets various telecommunications products and services, including wireless service, long distance and digital phone services, high speed Internet, as well as DIRECTV®, credit card and motorist assistance to the supporters of its international base of non-profits which includes charities, ministries, colleges and universities. With each supporter's purchase, Affinity4 provides a 10% GiveBack to the corresponding non-profit organization. Affinity4's business model is to leverage and transform ordinary activities such as making phone calls into fundraising opportunities on behalf of vital causes worldwide. The Affinity4 Brand Promise is Ordinary Activities. Extraordinary Giving. To date, Affinity4 has given back more than $75 million to non-profits worldwide. The company is headquartered in Norfolk, Virginia and led by President and CEO, Stephen Halliday. For more information, visit: or call 1-800-684-4880.


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Brandy Grenier
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