Demographics 2.0 - Crowd Science Demographics Platform Out of Beta

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Crowd Science announces public launch of its online demographics platform, now openly providing in-depth customer profiles and reporting for web publishers. Contact Jennifer Jacobson for details.

The level at which you know your customers can mean the difference between a company's success and failure

Mountain View, CA Jan, 29, 2009 Crowd Science (http://www.crowdscience.com) announces public launch of its online demographics platform, now openly providing in-depth customer profiles and reporting for web publishers. Contact Jennifer Jacobson for details.

Crowd Science Demographics
The highly anticipated Crowd Science Demographics platform is now available to web publishers looking for in-depth customer demographics. The platform launch includes a variety of suites and reporting tools that range from free accounts to customizable solutions set to rival even the largest market competitors.

"The level at which you know your customers can mean the difference between a company's success and failure," says John Martin, Crowd Science co-founder and CEO. "Crowd Science surveys are designed to identify the people who visit a website. Our reporting tools then provide web publishers with a clear understanding of who their customers are, what they want, and ultimately what they're likely to buy."

As a publicly available demographics platform Crowd Science Demographics installs easily on a web site and engages users randomly through a non-intrusive user-branded survey widget. Web publishers can add custom questions to topic-based surveys that follow research best practices. Survey data is accessible to web publishers through a configurable dashboard as well as real-time reports which allow users to filter, graph, and trend their data.

About Crowd Science
Crowd Science provides a real-time demographic analytics platform for online publishers who need accurate customer profiles to optimize their advertising campaigns. By offering deep insights into customer buying preferences and attitudes Crowd Science Demographics enables online publishers to know their customers beyond the limited reach of traditional demographics. Crowd Science Demographics is an affordable, non-intrusive addition to existing market research services, which are often expensive and based on pre-determined panels or ad hoc online surveys. Crowd Science Demographics is the first module of the Crowd Science analytics platform.

Crowd Science's founders have held positions at comScore, Cisco Systems, Apple, and Kontiki and include John Martin, Paul Neto, and John Wainwright. Crowd Science is funded by San Francisco based Granite Ventures which manages over $1 Billion in venture capital and has invested in more than 90 companies. Granite's portfolio includes AvantGo, Vignette, Salon.com, Five Across, Shutterfly, and Siebel Systems.

"Because of Crowd Science we always know who our customers are and what they want. Reporting is fast and accurate and their technology far surpasses anything we have ever used to pull demographic information."
Chad Randall, VP of Sales - b5 Media

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Jennifer Jacobson
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