Sperry Top-Sider® Offers Media Sneak Peek of World's First Anti Shock & Vibration Shoe

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Boat Shoe Pioneer Invites Media to Test Drive Revolutionary ASV Solution at Miami Boat Show on Thursday, February 12, 2009.

Sperry Top-Sider®, the brand for those with a 'Passion for the Sea', will be hosting a press event at the Miami Boat Show providing a "sneak peak" of the world's first boat shoe specifically designed to dampen Shock & Vibration. On Thursday, February 12, from 3:00 p.m. to 6:00 p.m. at Monty's Raw Bar, the media will have a chance to test the ASV Solution, a revolutionarily technology for boaters, first-hand on open water.

The event will kick off with a brief overview of ASV Solution from Sperry Top-Sider product executives followed by a few words from guest speaker Chris Fischer, founder of Fischer Productions and long-time, loyal fan of Sperry Top-Sider. Most famous for his ESPN television series, "Offshore Adventures," which won two Emmy Awards, Chris will discuss his personal experience with the product and how it improved his performance on the boat.

"Our team has spent years perfecting this technology, and our faith in the product is so strong, we want to get the shoes on as many boaters as possible so they can experience the difference," said Karen Pitts, vice president, marketing, Sperry Top-Sider. "We're thrilled to provide the media with first-hand testing and to receive their feedback on the ASV Solution."

Engineered using technological advances in both materials and midsole construction, Sperry's ASV Solution helps reduce the stress of forces on the body while at the same time, delivering superior non-marking traction and water compatibly that Sperry Top-Sider has been known for since 1935. The introduction is the first of its kind and positions footwear as a truly essential piece of boating equipment.

During the reception at Monty's Raw Bar, 300 Alton Road, Miami Beach, Fla., Sperry Top-Sider will provide food and drinks, followed by a shoe-fitting, then an on-water experience testing the footwear. For more information, please contact Tess Morton at tmorton@cerconebrown.com.

About Sperry Top-Sider:
Since 1935, Sperry Top-Sider has been the leading brand of footwear for those who love the water. From its introduction of the world's first siped rubber outsole for non-marking traction, to advanced technical fabrication to combat the elements, Sperry Top-Sider remains the vanguard of high-performance amphibious footwear and apparel. Available around the globe in fine independent, marine, outdoor and department stores, Sperry Top-Sider is the official footwear of US SAILING, National Safe Boating Council and Team Horton-Nichols. Based in historic Lexington, Massachusetts, Sperry Top-Sider supports a wide-range of water-related activities through its many sponsorships, including ACURA Key West, National Safe Boating Council and Sperry Top-Sider NOOD Regattas. Sperry Top-Sider is a division of the Stride Rite Corporation, a subsidiary of Collective Brands, Inc. (NYSE:PSS). For more information, please visit http://www.sperrytopsider.com.

About Chris Fischer:
Chris Fischer founded Fischer Productions in 2001. Today Fischer Productions is a leading television content provider in the outdoor genre. Fischer Productions' ESPN series include Offshore Adventures, Wanna' Go Fishing?, and Going Coastal; Outdoor Channel productions include American Gun Dog and Benelli's American Safari. Chris hosts "Offshore Adventures," a series chronicling a life of fishing, free-diving and conservation. Offshore Adventures has been America's most watched outdoor television show nearly every year since its inception.

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Tess Morton

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