Exclusive content within Habbo, especially limited edition virtual goods, really engages users and allows them to use assets from the movie in a fun and creative way.
Los Angeles, Calif. (PRWEB) January 29, 2009
Only available inside the IGOR DVD, a Habbo insert with a promotional code unlocks access to four customized virtual items available in-game at Habbo.com. The themed virtual goods available with purchase of the DVD include an 'evil switch,' a 'hump massaging chair,' a 'laser' and a 'brain.'
"The campaign with Habbo is a unique way to allow our audience to get truly involved with IGOR," said Bruce Auerbach, president of consumer products for Exodus Film Group. "This partnership gives fans of the movie the rare opportunity to virtually own items they can associate with the film, making it even more exciting when they see them on the DVD."
IGOR is a wonderfully wacky tale about a mad scientist's hunchback assistant who longs to be something more, featuring the vocal talent of John Cusack, Molly Shannon, Steve Buscemi, John Cleese, Jennifer Coolidge, Arsenio Hall, Sean Hayes, Eddie Izzard, Jay Leno, James Lipton and Christian Slater.
With the launch of the IGOR DVD, new exclusive virtual goods will also be available for Habbos to purchase in-game. Habbos will be able to decorate their Habbo rooms with objects from the movie, including an 'evil bone,' a 'scientific platform,' a 'wall diagram' and a 'scientific flask.'
"Habbo is a proven promotional platform for movies. By making these items from IGOR into virtual goods, we are linking the offline and online worlds," said Teemu Huuhtanen, president, North America, Sulake Inc., the parent company for Habbo. "Exclusive content within Habbo, especially limited edition virtual goods, really engages users and allows them to use assets from the movie in a fun and creative way."
There are currently Habbo communities in 33 countries on six continents. To date, over 121 million Habbo characters have been created and more than 11.5 million unique users worldwide visit Habbo each month. (source: Google Analytics). More than 90% of Habbo users are 13-18 years old and the gender split is roughly equal (56% boys; 44% girls). Habbo users spend an average of 45 minutes on the site per visit.
Edelman, for Habbo
erik.fairleigh (at) edelman.com
paul (at) pcommgroup.com
Habbo is a richly colorful, multi-dimensional virtual world and community for teens. Users join by creating a fully customized online character called a Habbo. From there, they can explore many public hang-outs, participate in a variety of activities, connect with friends, decorate their own rooms, and have fun through creativity and self expression. Currently there are Habbo communities in 33 countries on six continents. To date, 121 million Habbo characters have been created and 11.5 million unique users worldwide visit Habbo each month (source: Google Analytics). http://www.habbo.com
About Exodus Film Group:
Exodus Film Group is an independent production company based in Venice Beach, California, with satellite offices in New York and Paris. The company develops a wide range of projects for all media outlets in both live action and animation. Exodus has taken pioneering steps in the animation field by creating one of the first private equity animation film funds. Exodus is behind the animated feature IGOR, which was released in North America on September 19, 2008 and stars John Cusack, Molly Shannon Steve Buscemi, John Cleese, Jennifer Coolidge, Arsenio Hall, Sean Hayes, Eddie Izzard, Jay Leno, James Lipton and Christian Slater.
In addition to The Hero of Color City, upcoming projects include the untitled Tyler Perry project based on his signature character "Madea" who will appear in an animated world for her first time. We will follow Madea on her comedic trials and tribulations, and will teach "children about family values, in a way that only Madea could!
BUNYAN & BABE, also in pre-production, starring the voice talents of John Goodman and Kelsey Grammar, is a modern adaptation of the legend of Paul Bunyan. Paul Bunyan is suddenly filled by a long-forgotten sense of purpose when he stumbles upon a greedy land developer's sinister to plan to destroy the small town. Bunyan and Babe, the blue ox, get wrapped up in a brand new journey and together with the help of their new friends, Travis and Whitney, they save the town. Together they learn firsthand that you don't have to be big to do big things.