Outdoor Fabric Company Re-Launches Website; Adds Blog

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Long-running Colorado-based Rockywoods Fabrics has been a haven for people who need specialized materials for making their own outdoor wear. The company started the internet arm of its business in 1997 and in 2008, revamped the site with more information and user-friendly features.

Half of our stock changes all the time

Since 1995, Rockywoods Fabrics has provided outdoor enthusiasts and people looking for outdoor textiles a way to have access to the same material that is used by outdoor market retailers to create and design their own outerwear and outdoor gear.

Over the last ten years, Rockywoods' has shifted from a physical store to an emphasis on its phone orders and web counterpart, http://www.Rockywoods.com. After being online for over a decade, Rockywoods revamped the website in December 2008 which has made for a much more user-friendly internet portal.

"The new site provides more information on our products," explained Bill Szmyd, Chief Marketing Officer. "Through the new version, we can emphasize six key features: an improved payment system including PayPal payments, multiple shipping options, a better search capability, easier-to-read product categories, individual samples on every fabric and we have specialized newsletters for our clients. With the latter, people can opt in for information about materials and fabrics they're most interested in."

Rockywoods boasts over 3,200 items and has a very wide range of outdoor fabrics and hardware from Gore-Tex to Nylons fabrics, Thinsulate to camouflage fabrics, and sun protective fabrics to webbing. The warehouse also has an impressive selection of patterns, hardware and other specialty items like natural fibers.

Though Rockywoods has geared its business towards internet and phone sales, they don't discourage people from coming to the warehouse. "People can come in to our order counter and look at samples of our fabrics," he said. "And unlike some Internet retailers, we make ourselves very available through phone and email to answer customer's questions and address their concerns."

With the many calls and questions that Szmyd has to field, he started a blog called http://www.OutdoorFabricNews.com to expand the information that is on his site, as well as interact with clients.

"Many people have similar questions," said Szmyd. "The blog allows us to provide another avenue of information and get feedback on our information and products."

As Rockywoods heads towards its fourteenth year, Szmyd has been able to keep up on the constant changing business of textiles ("Half of our stock changes all the time," he said), as well as the changing face of technology.

The new site is already gaining traction, not just among the outdoors community, but also from organizations that need specialized materials and from small manufacturers. "We really focus on fabrics for the outdoors," he said. "This has allowed us to hone our expertise and we can answer peoples' concerns with confidence."

About the Company:
Rockywoods Outdoor Fabrics was founded in 1995 with a brick-and-mortar store before expanding to web and phone retail in the late 90's. Rockywoods.com re-launched in 2008, along with a new blog.

Contact Information:
Bill Szmyd
(970) 663-6163

iePlexus, Inc.


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