Builders at Las Vegas International Show talk "Green"

Share Article

Eight single family home builders who attended the International Builders Show in Las Vegas in January 2009 voiced their real feelings about "Green," the associations that are controlling the definition of "Green," their knowledge of "Green," and where it fits into their current and future marketing agendas. Clearly confusion with the many agencies grasping for control of the issue with home builders contributed to a lack of trust, belief and usefulness to builders interviewed and their clients.

these folks certainly knew their stuff. It became clear early on in the group most participants considered the

Market Resource Associates, Inc., a leading building materials market research firm has just concluded a 2-hour focus group with custom and semi-custom single family home builders from among the attendees in Las Vegas at the International Builder's Show.

The two hour group used "Green" building as its principal topic with 8 participants geographically dispersed from the United States.

According to John Cashmore, session moderator and President of MRA®..."these folks certainly knew their stuff. It became clear early on in the group most participants considered the "shell or envelope materials in residential construction" to be the main elements where "Green Products" have the most value to their consumers and to them as a marketing tool. They also told us which manufacturers and materials they considered most "Green."

Anyone wishing to view the actual discussion guide used during the session are welcome to view it by visiting the MRA website at and clicking the link under Top News.

A complete DVD of the group as well as a full report are available for just $550 by contacting Matt Brown at MRA at 1-800-795-3056.

The next project is a comprehensive study of Remodeling Contractors in Atlanta, GA. The pre-subscription price is $295 for the report. Sponsors may add questions for an additional charge. Additional markets to be studied with remodeling contractors include Boston, Chicago, Denver, Miami, Minneapolis, San Diego & Seattle.

MRA maintains a list of over 30,000 professionals in the building materials, agriculture, lawn and garden and kitchen and bath industries.

MRA and this program have no affiliation with NAHB, IBS or any other organization or Association and is solely responsible for the content, conducting and recruiting groups from among residential home builders within the United States. This group was conducted on January 22, 2009.

MRA is a full-service market research firm specializing in the building materials, forest products, kitchen and bath and lawn and garden industries in North America. Call toll-free from the United States or Canada at 800-795-3056 for more information.


Share article on social media or email:

View article via:

Pdf Print

Contact Author

Visit website