Scala to Launch Digital Signage SaaS Offering at ISE in Amsterdam

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Visitors to ISE will be introduced to the new Scala SaaS offering, Release 4 of Scala software, and the Scala-Samsung partnership.

We are glad to be supporting ISE again this year. With the launch of our Scala as a Service offering, together with demos by our experts of Scala Ad Manager and our newest Scala digital signage software release, we are looking forward to welcoming our partners, customers and prospects to a memorable exhibit

Scala the leading provider of end-to-end solutions for the digital signage and advertising management markets, today announced sponsorship of the Integrated Systems Europe to be held at RAI in Amsterdam, February 3-5, 2009. Scala will be located at stand number 12B92 in the Digital Signage Pavilion.

Scala will be partnering with Samsung for this event showcasing Samsung screens with embedded PCs running Scala software. This new partnership between Samsung and Scala brings together best of class software and hardware solutions for sustainable and scalable digital signage projects of all sizes.

Visitors will also want to check out Scala Release 4. The highlights of this new release are Web Services for Content Manager, Ad Manager integration with Content Manager, Media Playback controls & improvements, Time Triggers, Playback Audit reports, Photoshop Plug-In, and lots of usability enhancements.

Scala will also be launching its new software-as-a-service (SaaS) offering branded Scala as a Service. This online service allows access to Scala cutting-edge software and Scala's extensive experience in digital signage project planning and implementation for a subscription fee. Scala as a Service frees end users and partners from the worries of software installation and server hardware. It is a simple way to get started with digital signage and, on the basis of Scala's extensive SaaS infrastructure, can support medium to large networks as well.

"We are glad to be supporting ISE again this year. With the launch of our Scala as a Service offering, together with demos by our experts of Scala Ad Manager and our newest Scala digital signage software release, we are looking forward to welcoming our partners, customers and prospects to a memorable exhibit," commented Oscar Elizaga, VP of EMEA.
About ISE

The premier international event of its kind, ISE is now in its 6th year and continues to grow at an increasing rate. There are more exhibitors than ever before, spread across 7 halls at the Amsterdam RAI. There are Pavilions, themed areas, displays and Digital Signage prominent throughout the event. This is your opportunity to engage with over 500 exhibitors from across the spectrum of the audio visual and electronic systems Integration market. More information can be found at http://www.iseurope.org.

About Scala:
Founded in 1987, Scala pioneered the Digital Signage industry and today remains the world's largest provider of software for creating digital signage networks, driving more screens that all competitors combined. The company's Scala5 product line is used for dynamic digital media networks in retail, education, entertainment, government and other industries for diverse applications such as Retail Advertising networks (Retail TV), Corporate Communications (Employee TV), Digital Billboards, Digital Menu Boards, Digital Posters, Community Access channels (Cable TV), Hotel lobby signage and information channels, Gas Pump "toppers", Convention Center Signage, Interactive touch-screens and Kiosks, etc. The Company's cutting-edge Scala5 software platform powers thousands of digital signs around the world including the digital signage networks of Rabobank, IKEA, Bloomberg, Burger King, T-Mobile, Virgin MegaStore, Kiwi, McDonalds, Santiago Airport, Ericsson, The Life Channel, KPN Narrowcasting, Rikstoto, FuelCast, Repsol, Shell, NorgesGruppen, The Wall Street Journal Office Network and many more. Scala is today headquartered near Philadelphia, PA and has wholly-owned subsidiaries in The Netherlands, France, Norway, and Japan with a direct presence in a number of other locations and countries. Scala's products are primarily sold through an international network of Scala Certified Partners. More information is available at http://www.scala.com.

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Lorena Crowley

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