Exceeded our expectations and clearly showcases Cadence's commitment to its core brand values of inventiveness and customer focus.
Santa Clara, CA (PRWEB) January 29, 2009
speakTECH, an interactive design and technology consulting services company, today announced at the Microsoft Global High-Tech Summit the successful implementation and launch of Cadence Design Systems' popular high-tech electronics industry Web portal - http://www.cadence.com. The implementation is also detailed in a new Case Study published this week by Microsoft.
The "re-platforming" of the site also involved integrating CDNUsers.org, a previously standalone user group site for technical discussions on Cadence technologies, into the enhanced portal.
"When we initiated this project, there was plenty of Web 2.0 and social networking hype in the marketplace," said Adolph Hunter, vice president of Corporate Marketing at Cadence. "But our RoI goals for this investment were clearly identified from the beginning: We set out to create an enhanced environment where users can communicate and share best practices while also learning about what's new at Cadence. We also wanted to show prospective customers what a vibrant community of users they would join by choosing to purchase the products that they came to our Web site to learn about." The result, said Hunter, "Exceeded our expectations and clearly showcases Cadence's commitment to its core brand values of inventiveness and customer focus."
Cadence teamed with speakTECH, a Microsoft Gold Certified Partner, to build the new Cadence.com site by using Microsoft Office SharePoint Server 2007 as the underlying platform, while integrating Telligent Community Server to provide support for user discussion forums, blogs and more. "We sought to help Cadence maximize their packaged software investments by using off-the-shelf capabilities wherever possible and developing only what was necessary to achieve the goals of the project," said Aaron Sloman, president and CEO of speakTECH. "Our efforts focused on enabling a seamless and meticulously-branded experience for casual visitors and registered users across the Cadence Web properties, while establishing processes that would allow the Web team at Cadence to evolve and operate the site on their own moving forward."
speakTECH developed a user-registration and authentication process that is fully integrated with the company's global single sign-on and CRM systems. "It's very significant that we have built our social media, marketing communications, and user profiling functions in one platform," said Jim Price, group director of Web operations at Cadence. "Office SharePoint Server 2007 has given us content management, search, presentation, application functionality, and security and authentication capabilities on a single platform so that we can operate the Web site more effectively."
More than 36,000 people have registered at Cadence.com since the new site was launched, a process that continues with over 200 new registrations each day. Overall site traffic is up more than 10 percent, forum postings have increased 100 percent, and the average length of stay on the site has increased 20 percent.
The new Cadence.com demonstrates brand credibility through a commitment to innovation and customer focus. By providing customers the opportunity to engage with each other as well as Cadence employees via forums, blogs and other community building technology, Cadence is meeting its brand promise of being an indispensible partner to drive customer success.
"The new Cadence site exemplifies how Microsoft's technology and our partners can help establish a Web presence that strengthens a company's brand by delivering a superior experience and building a more vibrant, two-way conversation with customers," said Drew Gude, U.S. high-tech and electronics industry solutions director, Microsoft Corp.
To read the full case study on the implementation, visit http://Microsoft.com/casestudies/ and search for "Cadence".
Founded in 2005, speakTECH is an interactive design and technology firm that specializes in uniting technology, riveting design and interactive experience into powerful, world-class business solutions. speakTECH competencies span consultancy, design and development services aimed at improving operational efficiencies, transferring skills to client personnel, and enhancing customer experience. speakTECH solutions are often built on technology that customers already own, such as Microsoft Office and components of the Windows Platform. speakTECH is a Microsoft Gold Certified partner and National Systems Integrator. Learn more at http://speakTECH.com/.