This year's entry, The Leverage Life 2008 Marketing/Communications Campaign, proves to be remarkable in light of tremendous competition
Pleasanton, CA (Vocus) January 30, 2009
The League of American Communications Professionals LLC (LACP) has announced the outcome of their Communications Campaign Competition, the 2008 Magellan Awards. Leverage Life LLC, a corporate concierge company, was honored to receive a Gold Award for their Employee Communications Campaign. They also received recognition for being one of the Top 50 Publicity Campaigns of 2008.
The 2008 Magellan Awards drew an unprecedented number of submissions representing a broad range of industries and organizational sizes. More than 400 entries were received representing upwards of half a dozen countries, so competition was exceptionally tough. As a winner, Leverage Life demonstrated an outstanding focus on the target audience, their interests, and their need to understand the key messages being communicated.
"This year's entry, The Leverage Life 2008 Marketing/Communications Campaign, proves to be remarkable in light of tremendous competition," said Christine Kennedy, LACP Managing Director. "Overall, we find this work to be superb, earning a score of 95 out of a maximum 99 points awarded in this competition. Our belief is that the measurable results of this campaign are excellent, demonstrating the success of this project in connecting with the right people and delivering a highly applicable and persuasive message. We congratulate Leverage Life on winning this award two years in a row."
Judges comments included:
"Outstanding planning—we're impressed by the thought and care invested into the Leverage Life 2008 Marketing/Communications Campaign."
"The goals of this campaign are ambitious, and we're impressed with how much Leverage Life achieved. Great work."
"We're impressed by how the needs of the target audience have been anticipated. Excellent planning."
As a benefit provider, Leverage Life understands how critical it is to communicate their concierge services to clients’ employees. “We pride ourselves on our creativity and ability to convey a concise and high impact message. We are thrilled to receive this recognition for the second year in a row,” commented Cathy Leibow, Vice President of Leverage Life. “Leverage Life prides itself on our ability to communicate our programs effectively to our clients. We know that there is a direct correlation between employees knowing about our services and using them.”
Leverage Life provides a full range of Concierge and Work/Life services through various delivery options including telephonic, online, and on-site. The services—nationwide and available 24/7—are an ideal enhancement to your current loyalty, recruitment, retention, and productivity programs. Leverage Life takes pride in their technological expertise, exemplary customer service, and customization capabilities. Leverage Life’s parent company, O/E Learning, is a well-established training and performance improvement company that can assist you with a communication and training plan for your new Concierge or Work/Life services program. Learn more about Leverage Life at: http://www.leverage-life.com and more about O/E at http://www.oe.com.