Hanon McKendry Launches Online Super Bowl Ad Poll / Viewers Can Vote for Favorite Super Bowl Ads at superadbowl.com

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Hanon McKendry launches http://www.superadbowl.com, where Super Bowl viewers can vote for their favorite Super Bowl ads, online, during the big game. Voting begins at the end of the first quarter.

Super Bowl advertising is big entertainment, and everyone wants to voice their opinion

Hanon McKendry invites Super Bowl ad fans and armchair critics to vote for their favorite Super Bowl commercials during the big game on Sun., Feb. 1 at http://www.superadbowl.com. Voting begins at the end of the first quarter.

As votes are cast, results will be immediately tabulated and posted so visitors to superadbowl.com will be able to see how their picks compare to those of Super Bowl ad fans around the world.

"Super Bowl advertising is big entertainment, and everyone wants to voice their opinion," said branding and advertising agency Hanon McKendry founder and principal Bill McKendry. "We wanted to give average viewers a place to weigh in, in real time, on the ads they think hit the mark."

Hanon McKendry's Super Bowl Poll, conducted annually by Harris Interactive, consistently shows that the ads are a significant draw on game day. This year's poll results, released today, show that over 54 percent of U.S. adults who plan to tune in to Super Bowl XLIII will do so as much or more for the commercials as for the game.

"As more and more Super Bowl advertisers maximize interactive opportunities, viewers are getting in the game and watching with their laptops by their sides," observed Pete Brand, co-founder of MINDSCAPE at Hanon McKendry, the branding firm's interactive division. "Superadbowl.com gives those interactive viewers a place to go, immediately, and be part of the action."

Visitors to http://www.superadbowl.com will be able to cast their votes for one favorite commercial from each quarter. Voting will open at the end of the first quarter and will remain open through February 3.

Hanon McKendry is a national brand consulting, advertising and marketing firm that excels at helping clients shift perceptions beyond what their brands offer to what their brands mean. Nearly 80 percent of the firm's annual revenues are derived from major initiatives to launch, re-launch or restage brands. Hanon McKendry has worked extensively with high-profile corporate clients including Rayovac Batteries, Rubbermaid Home Products, Wilsonart and Zondervan (a division of Harper/Collins Publishing). The firm has also earned national recognition for its cause and issue-based campaigns and brand development for clients such as the Alliance Defense Fund, Salvation Army, National Arbor Day Foundation, World Vision, Young Life, Focus on the Family and the Gerald R. Ford Presidential Library and Museum. MINDSCAPE at Hanon McKendry is the firm's interactive division specializing in Web-based applications and Internet marketing strategies. Hanon McKendry is a Gravity Six Alliance partner. hanon-mckendry.com/ gravitysix.com / mindscape-hm.com

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