As a nation, we are in uncharted economic territory, and Cash 4 Gold's rapid growth is a clear indicator of our new reality
Pompano Beach, FL (PRWEB) January 30, 2009
Cash 4 Gold, America's #1 buyer of precious metals direct from the general public, has purchased advertising time in Super Bowl XLIII. The newly produced Cash 4 Gold Super Bowl spot, starring NBC late night TV legend Ed McMahon and hip-hop star MC Hammer, and directed by Super Bowl ad veteran Bryan Buckley, is an extension of the company's nearly ubiquitous direct response advertising campaign, which currently ranks among the largest in America based on total media spending.
"As a nation, we are in uncharted economic territory, and Cash 4 Gold's rapid growth is a clear indicator of our new reality," said Jeff Aronson, CEO, Cash 4 Gold. "Since the credit and housing market collapses, Americans are feeling strapped for cash. Cash4Gold.com has become the reliable source of fast cash for anyone who needs it, without driving them any further into debt."
"It's an American tradition to find entrepreneurial solutions to the most pressing challenges," said Howard Mofshin, President, Cash 4 Gold. "Cash 4 Gold invented a new way to unlock the value of the stuff that we all have laying around the house, making it easier for hundreds of thousands of people to get by. That's the key message our spot brings to the Super Bowl audience."
In early January, sensing a rare opportunity to reach a huge audience of potential Cash4Gold.com customers during a time of great national need, Aronson and Mofshin quickly assembled an all-star team to make their company's Super Bowl ad dreams a reality on an extremely tight time frame.
In the Cash4Gold.com spot, entitled "One-up," McMahon and Hammer, who in recent years have each dealt publicly with financial setbacks, describe the simple and private process of using Cash 4 Gold's satisfaction-guaranteed service as they load the company's signature "Refiner's Pouch" with a range of valuable gold items. "One-up" was shot at McMahon's Beverly Hills, CA home.
"Times are tough for everyone, but Cash 4 Gold is there to help," said McMahon. "They provide a safe, guaranteed, and private way to get some extra money when you really need it. I've used Cash 4 Gold before, and that's why I am happy to spread the word by appearing in their ad."
Cash 4 Gold relied on its long-time agency partner Euro RSCG Edge to create the spot. A collaborative team, including sister HAVAS Agency Arnold Worldwide and acclaimed Super Bowl commercial director Bryan Buckley, co-founder of bicoastal/international production company Hungry Man, brought the spot to life. Buckley has directed fan favorite Super Bowl spots for GoDaddy.com ("Broadcast Hearing"), E*Trade ("Monkey" & "Money out the Wazoo") and Monster.com ("When I Grow Up"), as well as popular celebrity-driven spots featuring Will Ferrell (Bud Light), and this year's Bud Light spot featuring Conan O'Brien.
About Cash 4 Gold
Cash 4 Gold is the #1 American buyer of precious metals including gold, silver and platinum from the general public, and one of the largest refiners of precious metals in the nation. Through an efficient and proprietary process, the company has revolutionized its industry with innovations in marketing, customer service, refining, and logistics. Albar Precious Metals, Cash 4 Gold's parent company, was founded in 2001 in Chicago, IL by Jeff Aronson. Cash 4 Gold was spun off from Albar in April 2007 by Jeff Aronson and Howard Mofshin and today employs more than 350 people in its Florida headquarters. Cash 4 Gold is a fully-integrated company with front-end customer service and marketing operations, and a back-end refinery. Hundreds of thousands of satisfied customers have received millions of dollars from Cash 4 Gold since its inception. Cash 4 Gold's popular advertisements can be seen on national television and heard across the satellite and terrestrial radio dials. Please visit http://www.Cash4Gold.com or call 1-877-GOLD590 for more information.
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