Sky Radio Interviews Joseph Gray, CEO, REVShare About CPA Advertising

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Radio interview with Gray expresses REVShare as an accountable way for agencies and brand advertisers to engage in cost-per-action television advertising.

The Broadcast Digital Transition will challenge both traditional and Direct Response models of television advertising. CPA Metrics provides a solution where current methods of business and television measurement fall short. It's a sensible way to work with thousands of upcoming new broadcast digital channels that will be offered to the consumer marketplace due to the digitization mandate.

Joseph Gray, CEO, REVShare®, shares insights with business executives about REVShare's innovative cost-per-action (CPA) television advertising model in an interview on Sky Radio airing on American Airlines. REVShare, the leading provider of CPA television advertising, uses its proprietary technology, CPA Metrics™, to uniquely provide a way of understanding CPA advertising audience reach across both ratable and unratable television mediums. CPA Metrics leverages available ratings information along with direct consumer response data to provide increased value for brand advertisers with reporting of traditional parallel viewership metrics having been historically incalculable; information that will become increasingly in demand with the upcoming multi-casting digital era.

Gray sets the stage, "The Broadcast Digital Transition will challenge both traditional and Direct Response models of television advertising. CPA Metrics provides a solution where current methods of business and television measurement fall short. It's a sensible way to work with thousands of upcoming new broadcast digital channels that will be offered to the consumer marketplace due to the digitization mandate."

Gray further comments, "The current models of TV advertising are challenged by a variety of technologies that are changing the way television is viewed. Whether consumers are skipping past commercials or consuming TV differently, doesn't have to create uncertainty and division between advertisers and stations, it just means we have to think outside the box and change the way we do business… simply put, everyone loves accountability, and CPA Metrics creates a new level of accountability and measurement by fusing DR and Brand metrics together providing solutions for today's challenges that had not been possible in the past."

According to Gray, CPA Metrics will usher in a new and more practical way for the marketplace to engage in the upcoming mediums of television that will result from the conversion to digital television.

About REVShare
Founded in 1989, privately-held REVShare® specializes in Cost-per-Action (CPA) television advertising. Reaching 110 million U.S. households, REVShare has relationships with 1,500 combined English and Spanish local broadcast and cable systems, syndicators, and national networks that are willing to provide television time on a results basis. With a customer-oriented team, proven client results, state-of-the-art technology, REVShare continues to lead the industry in the evolution of television advertising models to meet the challenges of the next generation of convergence and interactivity.

For more information on REVShare, please contact Gail Gessert, Vice President Marketing & Communications, 1.800.819.9945 ext. 485, gail (at) revshare (dot) com or visit http://www.revshare.com.

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Gail Gessert
REVShare
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