Atlanta, GA (PRWEB) January 30, 2009
Sales and marketing managers are struggling to bring in more revenue without spending money. SPC, Inc., a company in Norcross, Ga, is releasing valuable information on how B2B companies can sell more while spending less using kaizen - a management method that generates continuous improvement. Michael Webb, founder of SPC and author of "Sales and Marketing the Six Sigma Way" (Kaplan Publishing, 2006), teams with Brian Carroll, CEO of InTouch and author of "Lead Generation for the Complex Sale" (McGraw Hill, 2006), to illustrate how to permanently increase your company's ability to generate qualified sales opportunities for your B2B sales team in 90 days or less.
"How to Generate and Sustain a 25% Increase
in Sales Opportunities in 90 Days or Less"
Sales Kaizen Webinar with Brian Carroll
Author of "Lead Generation for the Complex Sale"
Mr. Webb said, "What is different about this approach is the ability to make the improvement permanent. Most B2B organizations overlook simple and powerful things they can do to continuously improve their sales process and sales results. Kaizen, a management approach proven all over the world, is great for sales and marketing."
This webinar will be the fourth in a series Mr. Webb's company has provided to demonstrate ways kaizen can enable specific, measurable increases in revenues and reductions in sales and marketing costs in 90 days or less. "The language and culture of sales and marketing can be fully connected to kaizen and process improvement approaches. More companies need to understand how easy and valuable these new approaches are," Mr. Webb said.
Mr. Carroll said, "Process thinking helps us be more effective for our clients. The kind of communication that is required by kaizen helps companies get the most out of their lead generation programs."
Michael J. Webb, President and founder of Sales Performance Consultants, is the foremost expert on sales process improvement. Michael and his team have helped companies such as ThermoFisher Scientific, MAQUET, Marriott, Replicon, Accelerent, WaterFurnace, and many others to make their sales funnels flow faster through evidence-based approaches such as Lean and Six Sigma. Michael delivered the keynote address to the first two conferences ever held on applying Six Sigma to marketing and sales. He also has extensive sales training facilitation and field coaching experience with hundreds of salespeople and managers in the U.S. and Canada. Michael is the author of "Sales and Marketing the Six Sigma Way" (Kaplan, 2006) and numerous articles. You can reach him at (877) 784-6507 or email@example.com.
Brian Carroll is the CEO of InTouch (http://www.startwithalead.com), and is the internationally-recognized author of "Lead Generation for the Complex Sale" (McGraw-Hill, 2006). Mr. Carroll has been quoted in Business Week, BtoB Magazine, Selling Power, The Wall Street Journal, CMO Magazine, Target Marketing, Inc. magazine, Marketing News, DM News, Marketing Profs, MarketingSherpa, Software CEO, and Rain Today. His B2B Lead Generation blog (http://blog.startwithalead.com/) was named the "Best B-to-B Marketing Blog" by MarketingSherpa readers and is read by thousands each week. InTouch helps companies increase sales by optimizing their lead-nurturing process. Through a combination of unique relationship-building practices, technology tools, content development, and sophisticated call center representatives, InTouch helps companies identify, manage and escalate sales leads from inception to eventual sale by streamlining the lead management to sales process. Brian can be reached at (800) 810-7710 or via his assistant, Brooke Bower bbower(at)startwithalead.com.